Digital Marketing Coordinator

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Position Overview
The Digital Marketing Coordinator supports O'Neill Healthcare's digital marketing initiatives by maintaining the organization’s online presence, creating engaging content, coordinating marketing communications, and ensuring brand consistency across all digital platforms. This position works closely with the Marketing Manager and the marketing team to support marketing campaigns, community outreach, events, and organizational initiatives while providing assistance wherever marketing support is needed. Through strategic digital marketing efforts and consistent brand awareness, this role helps support lead generation and census growth across O’Neill Healthcare communities.

Primary Responsibilities

Review & maintain O'Neill Healthcare's digital presenceby maintaining the company website, social media platforms, Rise Vision displays, Google Ads, virtual tours, and other digital marketing channels to ensure content remains current, accurate, and engaging.

Create and coordinate marketing contentincluding monthly newsletters, email campaigns, event promotions, social media posts, testimonials, and other digital marketing materials while maintaining brand consistency.

Develop and maintain a content marketing scheduleto ensure consistent communication across all digital platforms and support organizational marketing initiatives.

Coordinate professional marketing outreachthrough professional email campaigns, outreach initiatives, and documenting interactions while maintaining accurate records within HubSpot CRM.

Maintain and organize HubSpot CRMby updating contacts, tracking marketing activities, organizing outreach efforts, supporting campaign reporting, and ensuring marketing data remains accurate and current. Staying up to date with current HubSpot features and updates.

Organize and maintain marketing assetsincluding event photos, testimonials, virtual tours, ads, and other digital resources to support ongoing marketing efforts.

Collaborate with the Marketing Manager and marketing teamto support community outreach, professional marketing initiatives, lead generation efforts, and other projects across all O'Neill Healthcare communities.

Provide ongoing marketing supportby assisting with special projects, organizational initiatives, and additional marketing needs as they arise.

O’Neill Healthcare offers a wide range of employee recognition/incentive programs:

Annual Cleveland Guardians Outing

Annual Cleveland Cavs Outing

Wellness program – Discounted medical insurance and $ bonuses twice a year

Tuition Reimbursement

Medical, dental and vision

401k with Company Match and Profit Sharing

Free Financial Advisors Available with Participation

Hourly bonuses for picking up outside of normally scheduled shifts

Anniversary Dinners/Luncheons

Recognition weeks for all departments

Employee Exceptional Service cards

Annual Employee off-site Christmas Party (when applicable)

Family-oriented resident/staff events throughout the year (trick or treat, Easter egg hunt, fall festivals, etc.)

Requirements:

Experience with graphic design.

Understanding of SEO and digital marketing.

Ability to use software related to digital marketing.

Who are we, you may ask?

A commitment to delivering the highest quality of care in the most personalized way possible

An appreciation of our residents, their families, and the communities where our facilities are located

Innovations in the services offered so that we remain current with market needs and clinical developments

A dedication to the well-being and professional growth of our employees

Why is the company amazing?
We are regularly recognized as one of the finest healthcare centers in Northeastern Ohio, ranking in the top 10 percent of all nursing homes in the State of Ohio for resident satisfaction. We are proud to earn the highly regarded CMS ratings.

O'Neill is an Equal Opportunity Employer and offers a Drug-Free Workplace.

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