Social Media and Marketing Manager

Description

The Social Media & Marketing Manager advances the mission of Saint Matthew School by promoting its Catholic identity, academic excellence, and vibrant community through strategic marketing and communications. This position is responsible for developing and implementing marketing initiatives that increase enrollment, strengthen family and parish engagement, support fundraising efforts, and enhance the school's image. All communications should reflect the values and teachings of the Catholic Church and the mission of Catholic education.
Responsibilities include:

Manage social media accounts for SMS - including Facebook, Instagram, and adding LinkedIn. Create posts and videos throughout the year using school events calendar, requests from faculty, parish calendar events, parent submissions, etc.
Review and analyze data related to digital marketing from all sources to measure impressions and engagement
Collect photos and video for content creation
Manage social media calendar to balance school events, feast days, etc.
Setup and manage shared drive for pictures taken through the school year
Assist teachers and parents with loading photos to shared drive
Work with school photographer to take photos and provide list of admissions, marketing and fundraising needs - manage school photographer visits for candid shots
Manage the planning/creation/printing/distribution of biannual school magazine
Manage birthday events/gifts for Pastors and Principal
Create promotional materials for admissions & fundraising including videos, flyers, and brochures
Create designs for clothing for spirit store, athletics, clubs and other events when needed
Assist with website updates, especially updating photos on website
Assist with updating account information annually such as Niche, Private School Review, Nashville Parent, Greatschools.org, Yelp, etc.
Manage several voting competitions through the year including Williamson's Best, Sizzle, Best of Music City and others as deemed necessary
Manage service pin tracking, ordering and prepping for distribution
Support SMS events including Mane Event, Haiti Market, etc thru a variety of tasks
Other tasks as assigned
Requirements

Skills required:

Experience planning and managing social media accounts
Flexibility to juggle multiple tasks, changes in priorities, and additional responsibilities as assigned
Background/experience in graphic design preferred
Canva knowledge - required
Google Suite, Microsoft suite
Photoshop, WordPress, and airtable preferred but not required
Comfortable working with and learning new technologies
Must have the ability to remain on feet for extended periods of time. Must be able to frequently bend, stoop, and crouch for photo and digital shots. Must be able to lift 30 pounds.
Work week will typically be MWF 7:30-3:30 and will be in-person. Some weeks will require a change of days or time at evening events.
Weekend work is occasionally required (1-3 times per year for a full day on Saturday or Sunday), but weekly hours can be adjusted on these weeks.

Summer office hours are 8-12, but regular school year hours are in effect if needed to complete tasks.

#J-18808-Ljbffr