Associate Brand Manager, RTD Spirits

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
Drive brand growth by supporting the development and execution of integrated brand strategies, delivering impactful campaigns and innovation, and optimizing portfolio performance to strengthen brand equity and commercial results.
Accountabilities Support Local Category & Brand Growth Plan
Build Commercial Activity Plan and activation calendar
Facilitate the Innovation implementation and volume planning
Support SKU assortment review and pricing strategy
Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
Key Metrics & Financial Targets ROI on Brand Plans
Brand Growth & Health
Volume & Sales
Innovation Metrics (i.e., Portfolio Management, Volume Projection, and SKU Optimization)
Own Deployment of Local Brand Growth Plan and Strategic Commercial Delivery
Influence Innovation, Brand Strategy, Planning & Asset Delivery
Veto US Cross-Functional Brand Commercialization Outputs (i.e., shopper-experimental, social, etc.)
Critical Stakeholders & Relationships Global & US Marketing, DCOE, Innovation
Sales, Compliance, Finance
Brand Campaigns, Playbooks, Calendars, and Brand-Related Financial Reporting and Insights
Qualifications, Education, & Experience Bachelor\'s Degree & 3-5 years of prior marketing experience, Alc/Bev or CPG preferred
Experience working on a fast-moving, explosive-growth brand
Skills Needed To Be Successful Proven ability to think creatively, coupled with strong analytical and project management skills
Compensation Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $80,000 to $92,000 based in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

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