Integrated Marketing Manager

Benefits:

Competitive pay

Bonus based on performance

Opportunity for advancement

Overview
The Learning Experience in Hilliard is looking for an energetic, motivated, and results-driven Enrollment Growth Manager to help grow enrollment, increase qualified family leads, book tours, and convert interested families into enrolled children. This role is focused on one main goal: growing enrollment.

Position Summary
The Enrollment Growth Manager will be responsible for managing the enrollment pipeline from the first parent inquiry through the child’s start date. This includes responding to leads quickly, booking tours, following up with families, supporting registration, building community relationships, and helping the center grow enrollment.

Key Responsibilities

Respond quickly to all new leads by phone, text, and email

Follow up with old leads, past inquiries, and families who toured but did not enroll

Book center tours and confirm tour appointments

Follow up after every tour within 24 hours

Help move families from inquiry to tour, tour to registration, and registration to start date

Track each lead through the enrollment process

Maintain strong communication with the Center Director and leadership team

Support parent referral campaigns

Ask satisfied families for Google reviews

Help build partnerships with local businesses, apartment communities, pediatric offices, churches, realtors, employers, and community organizations

Represent the center professionally at local events and community outreach opportunities

Provide daily updates on leads, tours, registrations, and expected starts

Help identify where families are dropping off in the enrollment process

Support marketing campaigns and enrollment promotions as needed

Performance Expectations
The person in this role will be measured by results, consistency, and follow-through.

Key Performance Indicators

Responding to new leads within 5 minutes during business hours

Completing 40 to 60 parent outreach touches per day, including calls, texts, and emails

Booking 10 to 15 tours per week

Maintaining a strong tour confirmation and show-up rate

Increasing tour-to-registration conversion

Increasing registration-to-start conversion

Generating 8 to 15 new starts per month

Helping generate 4 to 8 new Google reviews per month

Producing positive net enrollment growth each month

Maintaining accurate notes and reporting on the enrollment pipeline

Ideal Candidate Characteristics

Energetic and positive

A strong self-starter

Comfortable with sales and follow-up

Professionally persistent without being pushy

Excellent at verbal and written communication

Friendly, warm, and parent-focused

Organized and detail-oriented

Comfortable making phone calls every day

Able to handle rejection and keep moving forward

Goal-driven and motivated by performance incentives

Comfortable tracking numbers and reporting progress

Able to build trust with families and community partners

Professional in appearance, tone, and communication

Passionate about helping families and growing a childcare center

Preferred Experience

Sales, customer service, marketing, admissions, enrollment, or business development experience

Childcare, preschool, education, or family-service experience is a plus

Experience using CRM systems, lead trackers, email, text, and phone follow-up tools

Experience with community outreach or local partnership building

Strong computer and communication skills

Why Join Us?
The Learning Experience - Hilliard is focused on providing a safe, caring, and engaging environment for children and families. We are looking for someone who wants to be part of a growing center and make a direct impact on our success.

If you are energetic, organized, motivated by results, and enjoy helping families, we would love to meet you.

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