Digital Marketing Manager

Salary Range: $85,000.00 To $120,000.00 Annually
Overview We are looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This role owns the performance of our ecosystem of digital traffic, analyzes analytics, runs structured experiments, and works hands-on with pages, affiliates, forms, and general UX to improve visitor conversion into customers. The ideal candidate can present a testing roadmap to Leadership and understands site speed, UX friction, and front-end implementation to collaborate closely with developers and designers.
Responsibilities Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
Partner with engineering and design to scope, spec, and QA website changes and experiments
Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
Translate test results and analytics into clear recommendations and reporting for stakeholders
Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
Stay current on CRO best practices, web performance standards, and emerging web technologies
Qualifications Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design
Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus
Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus
Proficient in GA4, Google Tag Manager, and heatmap/session-record-recording tools (Hotjar, Microsoft Clarity, etc.)
Strong analytical skills — comfortable working in spreadsheets/SQL to validate results
Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders
Project management skills to run multiple concurrent experiments and web projects
Experience 3–5+ years in digital marketing, growth marketing, or web optimization roles
Proven track record running CRO programs with measurable lift in conversion metrics
Experience working directly with web pages/CMS platforms, ideally Webflow
Experience collaborating cross-functionally with engineering, design, and analytics teams
Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools
Bonus: experience in consumer lending or financial services
Nice to Have Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams
Experience with server-side or first-party tracking implementations
Certifications in CRO, GA4, or relevant platforms

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