Marketing Manager

Life. Unlimited. At Smith+Naphew we design and manufacture technology that takes the limits off living. Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.

Responsibilities

Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement

Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms

Designing and optimizing end-to-end customer journeys and digital product roadmaps aligned to business priorities

Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation

Building commercial models and financial cases to support investment in digital solutions and innovation

Qualifications

5 or more years of experience in digital marketing or digital strategy roles

At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred

3+ years social media management required

Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership

Hands‑on experience with marketing automation, CRM integration, analytics, and data‑driven decision making

Strong communication skills and the ability to partner effectively across global and regional teams

Bachelor’s degree required, with an MBA or advanced degree preferred

Benefits

401k Matching Program

401k Plus Program

Discounted Stock Purchase Plan

Tuition Reimbursement

Flexible Personal Vacation Time Off

Paid Holidays

Flex Holidays

Paid Community Service Day

Medical, Dental, Vision coverage

Health Savings Account employer contribution of $500 plus annually

Employee Assistance Program

Parental Leave

Fertility and Adoption Assistance Program

Hybrid Work Model for most professional roles

Hands On, Team Customized, Mentorship training

Discounts on fitness clubs, travel and more

Equal Employment Opportunity
Smith+Naphew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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