Communications and Public Relations Specialist

Communications/Public Relations Specialist

The Communications/Public Relations Specialist supports communications and media relations efforts across HUB International and VIU by HUB, HUB's digital insurance platform. This role builds PR expertise in a fast-paced corporate environment. The Specialist manages writing, media tracking analysis, project coordination, and day-to-day communications initiatives that serve both brands, prioritizing and adapting as needs evolve. This role reports to the Vice President of Corporate Communications.
Major Responsibilities
Shape and execute proactive PR strategies for both HUB International and VIU by HUB, including drafting content, coordinating media materials, and evaluating outreach effectiveness across both brands
Write and edit press releases, media pitches, bios, and other communications materials for HUB and VIU by HUB audiences in partnership with senior team members
Maintain and analyze media tracking systems for both brands, interpreting coverage data and reporting insights that inform ongoing PR strategy
Develop and update media materials such as overview presentations, digital assets, and online newsrooms for HUB and VIU by HUB
Manage logistics for media opportunities across both brands, conducting background research and briefing preparation to support executive interviews
Use media database tools (such as Cision, Meltwater, or Critical Mention) to shape pitching strategy and manage coverage tracking across both brands
Analyze and report on key PR metrics, including media placements and campaign performance, translating results into implications for ongoing strategy for HUB and VIU by HUB
Build relationships with peers across the Communications and Marketing teams supporting both brands to advance shared goals and cross-functional projects
Take on stretch assignments and new projects with a "can-do" attitude to grow expertise across the communications function, including staying current on emerging AI tools relevant to PR and communications
Perform other duties as assigned
Basic Qualifications
Bachelor's degree in Communications, Public Relations, Marketing, or a related field
2+ years of experience in PR, communications, or a related field, with a demonstrated track record of making sound communications decisions with minimal oversight
Strong written and verbal communication skills with a sharp eye for accuracy and detail
Hands-on experience using AI tools (such as Claude, ChatGPT, or similar) to support writing, research, or content development and a curiosity to keep learning as these tools evolve
Comfortable working across multiple brands or audiences, and able to adapt tone and messaging accordingly
Ability to think critically and take initiative in applying established communications practices
Familiarity with media databases and PR tools is a plus (e.g., Cision, Meltwater, Critical Mention)
Proficiency in word processing and standard office software tools
A collaborative, team-oriented mindset with a willingness to partner with more experienced colleagues
Organized, deadline-driven, and able to manage multiple tasks and competing priorities with minimal oversight