Executive Director of Enrollment Marketing

Executive Director of Enrollment Marketing

The Executive Director of Enrollment Marketing is a strategic and creative leader responsible for developing and executing integrated marketing strategies to drive awareness, inquiries, and enrollment for SAIC's undergraduate, graduate, and continuing studies programs. The incumbent leads SAIC's enrollment-focused marketing efforts, including digital advertising, programmatic campaigns, content strategy, CRM and marketing automation, yield communications, SEO, and performance reporting.
Responsibilities include leading integrated, multi-channel marketing strategies to generate prospective student inquiries and drives enrollment across undergraduate, graduate, and continuing studies programs. Develops and manages messaging frameworks and campaign calendars aligned with SAIC's student recruitment priorities. Leverages institutional brand storytelling with targeted programmatic marketing campaigns for key academic areas. Leads digital and performance marketing by setting strategy and overseeing execution for digital advertising channels, managing campaign budgets and overseeing SEO strategy. Leads recruitment content planning and production across web, email, social media, and print platforms to ensure creative, accurate, and brand-aligned storytelling. Aligns communications with the prospective student audience journey and oversees SAIC's marketing automation strategy. Oversees yield campaigns and event promotion to include the design and execution of yield communications. Coordinates integrated marketing plans for recruitment events. Creates and maintains dashboards and reports tracking marketing effectiveness, inquiry/application flow, and campaign ROI. Supervises internal recruitment marketing staff and manages external agency and platform vendor relationships. Enhances cross-functional collaboration with Admissions, Continuing Studies, and Academic Affairs. Oversees budgets and timelines for digital campaigns, content production, and media spend. Occasional evening or weekend work may be required to support recruitment events and institutional priorities. Occasional travel may be required for conferences, recruitment, or other business needs.
Qualifications include a bachelor's degree in marketing, communications, or a related field. Seven to ten years of progressive experience in digital marketing, enrollment marketing, or strategic communications, preferably in higher education or an agency setting. Proven experience developing and executing high-performing, data-informed marketing campaigns. Strong background in CRM and marketing automation platforms. Demonstrated leadership managing teams, vendors, and cross-campus collaborations. Experience in art and design education or a passion for creative communities is a plus. Exceptional communication, project management, and analytical skills. Expertise in digital marketing strategy, performance marketing, CRM, and marketing automation. Ability to develop and execute integrated, data-informed marketing campaigns. Strong leadership and collaboration skills with the ability to manage cross-functional teams, vendors, and agency partners. Results oriented leader.
Compensation and benefits include a competitive, comprehensive benefits package. Hiring range is $140,000 - $153,750 annually. Benefits, PTO overview, job classification, employment category, and grade level are also provided.