Marketing Measurement & Intelligence Director

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

Lead the development and evolution of Marketing's data strategy, measurement, experimentation, and performance intelligence capabilities that help marketing and business leaders understand performance, improve effectiveness, and drive data-informed investment and strategic decisions.

As part of a newly evolving Marketing Intelligence & Insights function,

this role will help shape how Marketing's data strategy, measurement, and decision-support capabilities evolve by partnering across Marketing, Enterprise Data, Analytics, Finance, and business teams to improve data accessibility, performance visibility, and business intelligence. The position partners across marketing, analytics, finance, enterprise data, and business teams to establish measurement frameworks, performance insights, and intelligence capabilities that connect marketing activities to business outcomes.

Essential Functions

Develop and lead enterprise marketing measurement and performance intelligence strategies that deliver actionable insights, improve marketing effectiveness, and support business and investment decisions.

Help establish and evolve enterprise marketing measurement capabilities, frameworks, and operating approaches as part of a growing Marketing Intelligence & Insights function.

Provide leadership and influence across direct, indirect, and cross-functional teams in achieving marketing measurement and performance objectives.

Develop and evolve approaches for measuring channel, campaign, and cross-functional marketing effectiveness, including attribution, incrementality, ROI, and performance optimization frameworks.

Define and implement an integrated measurement framework and KPIs for consistency in measuring and reporting marketing performance across marketing and business lines.

Promote disciplined experimentation and test-and-learn practices that improve marketing effectiveness and strengthen evidence-based decision-making.

Analyze and synthesize qualitative and quantitative data across campaigns, channels, customer segments, and business outcomes to identify trends, opportunities, and actionable performance insights.

Lead measurement and performance intelligence initiatives, including defining business requirements, aligning KPIs, coordinating cross-functional data inputs, and translating insights into actionable recommendations.

Evaluate marketing, brand, and customer engagement performance to identify drivers of business outcomes and inform strategic planning, optimization, and investment decision.

Develop executive

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