Director, Omni Commerce

About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

Brief Description
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About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom‑line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real‑world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview
As the

Director of Omni Commerce , you will build and lead a

Bentonville -embedded capability that manages 1P content, 3P marketplace execution, search, SEO, and Sparky (AI) readiness as part of every client's Walmart plan. This role exists because the digital shelf now spans store, app, site, marketplace, and AI discovery — and content, search, availability, and fulfillment increasingly drive total sales. You will own the standards, governance, and team that keep clients' Walmart.com presence complete, compliant, discoverable, and AI‑ready across both 1P and 3P models.

You will lead and develop the Senior and Associate Digital Account Managers who execute day-to-day digital shelf, content, and marketplace work, while partnering closely with Sales, Operations, Retail Media, and Shopper Insights teams to connect digital shelf health to broader client outcomes. This role also serves as MPG's advisory voice on 3P Walmart Marketplace strategy and Walmart Fulfillment Services, and represents a clear new‑business offer for brands that currently lack Walmart omni execution support.

Location is Hybrid.

Key Responsibilities

Build and scale a Bentonville-embedded Omni Commerce/digital shelf capability that supports every client's Walmart plan, spanning 1P content, 3P marketplace execution, search/SEO, and Sparky (AI) readiness.

Define the standards, workflows, and governance model that keep 1P and 3P marketplace listings accurate, compliant, and optimized on a daily basis.

Identify where digital shelf gaps are limiting launches, conversion, or revenue, and prioritize the team's roadmap accordingly.

Develop MPG's point of view on how the digital shelf is evolving across store, app, site, marketplace, and AI-driven discovery, and translate that into practical capability investments.

1P Content & Digital Shelf Standards

Own 1P content and product detail page (PDP) standards across assigned clients, including product titles, descriptions, attributes, imagery, rich media, and enhanced content.

Set and enforce content quality benchmarks that improve findability, conversion, and compliance across Walmart.com.

Oversee new item setup, content syndication, item readiness, and catalog issue resolution for launches, events, and promotional periods.

Manage content and PDP standards to optimize sales both in-store and for online-only items, growing total client revenue.

3P Marketplace & Walmart Fulfillment Services Oversight

Lead 3P Walmart Marketplace management, including listing governance, marketplace health, and issue resolution.

Oversee Walmart Fulfillment Services (WFS) considerations, advising clients on fulfillment models that support marketplace performance.

Provide collaboration and advisory support to current clients on how to leverage 3P Walmart Marketplace as part of their total Walmart strategy.

Build and maintain relationships with Walmart Marketplace and, as applicable, Walmart Data Ventures teams.

Search, SEO, Taxonomy & Sparky (AI) Readiness

Guide search and SEO strategy, including keyword research, taxonomy alignment, and content structure that improves organic visibility.

Lead the team's approach to Sparky (AI) readiness, ensuring product data and content are structured for AI-driven discovery and shopping experiences.

Stay ahead of Walmart.com platform updates, algorithm changes, and content standards, and translate changes into proactive action for clients and the internal team.

Digital Shelf Health Scorecards & Performance Reporting

Build and maintain digital shelf health scorecards tied to Sales, Replenishment, and Shopper Insights, giving a single view of content, availability, and marketplace performance.

Partner with analytics and account teams to ensure reporting is accurate, actionable, and connected to broader client business priorities.

Deliver executive-ready summaries that translate digital shelf performance into business implications and prioritized next steps.

Cross-Functional Collaboration & New Business Development

Collaborate across Sales, Operations, Retail Media, and Shopper Insights teams to connect digital shelf health to replenishment, media, and total account performance.

Serve as the internal advisory point of contact for questions on 1P content, 3P marketplace, WFS, and digital shelf readiness.

Support new business development by presenting a clear Omni Commerce offer for brands that currently lack Walmart omni execution support.

Position digital shelf capability as a driver of higher-value advisory work, client retention, and scalable capability revenue.

Team Leadership & Development

Directly lead and develop Senior and Associate Digital Account Managers, setting priorities, reviewing work, and building digital shelf and marketplace expertise across the team.

Establish ways of working, quality standards, and capability-building plans that allow the Omni Commerce team to scale across a growing client portfolio.

Partner with Digital Commerce leadership on resourcing, hiring, and prioritization as the team grows.

Skills & Experience

Bachelor's degree in Business, Marketing, Communications, or related field; equivalent relevant experience may be considered.

7+ years of experience in CPG ecommerce, digital commerce, digital shelf management, retail media, or related environment, with direct experience on Walmart.com.

Deep understanding of the Walmart.com ecosystem, including 1P content standards, Item 360, Retail Link, 3P Walmart Marketplace, Walmart Fulfillment Services, search/SEO, and PDP best practices.

Demonstrated experience building or scaling a digital shelf, content, or marketplace capability, including standards, governance, and workflow design.

Experience using data and analytics to evaluate digital shelf health, content performance, marketplace compliance, and conversion, and to build scorecards or dashboards from that data.

Experience managing or mentoring account managers or analysts supporting digital commerce execution.

Strong cross-functional collaboration skills, with proven ability to work across sales, operations, retail media, and insights/analytics teams.

Strong client-facing communication, presentation, and organization skills in a fast‑paced, multi-client environment.

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