SOCIAL MEDIA MANAGER

Grove Street Games is seeking a full-time, highly creative colleague to join our team as a Social Media Manager. In this role, you will lead our global social media presence – strategizing, creating, and executing content that defines our game’s voice and connects directly with our players. We are looking for an ambitious, trend-savvy creator who can balance structured campaign planning with the ability to rapidly capitalize on internet culture. Come join our team and help shape how players connect with our games.

RESPONSIBILITIES

Develop, execute, and own the social media strategy and editorial content calendars across all major platforms

Concept, capture, and edit visually compelling, platform-native short-form video content (TikTok, YouTube Shorts, Reels) and organic graphic assets

Monitor daily internet, gaming, and pop-culture trends to rapidly pitch and execute high-impact reactive content

Plan, launch, and optimize paid social media advertising campaigns, managing budgets, target audiences, and testing to maximize ROI

Establish and manage an efficient content pipeline, working cross-functionally with our production team to align social plans with our game updates and milestones

Manage day-to-day community interaction across social handles to foster positive engagement, active discussion, and brand loyalty

JOB REQUIREMENTS

Excellent writing, grammar, copy editing, and communication skills

Bachelor’s Degree in Marketing, PR, Communications, Digital Media, or a related field

Strong hands-on video editing skills for short-form platforms (CapCut, Premiere, or similar)

Solid graphic design skills for visual content creation (Photoshop, Illustrator, Canva, or similar)

Foundational understanding of paid social advertising principles and managing digital ad budgets

Exceptional project management and organizational skills, with a proven ability to manage multiple content pipelines at once

Deep understanding of current gaming trends, memes, and online player culture

Familiarity with social media analytics and native platform dashboards

Relocate to Gainesville – This position is not remote

GOOD TO HAVE

Portfolio or links to active work samples demonstrating strong visual design, copywriting, or short-form video editing

Experience running social media accounts or online communities for clubs, personal projects, or internships

Passion for mobile, live-service, or community-driven games

Knowledge of video games, our studio's catalog, or experience with titles we’ve worked on like ARK: Survival Evolved

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