Product Marketing - Senior Strategist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
The Role The Product Marketing - Senior Strategist develops strategies to support the marketing of MFS’ investment product range and is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with the Strategy and Insights Group. The Senior Strategist collaborates closely with the Global Sales Enablement team, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement of impact. The role also oversees the execution of product content, coordinates resources from other departments, produces and disseminates sophisticated, intermediary-focused content, and serves as the subject matter expert for integrated marketing material that differentiates MFS in the Intermediary marketplace.
What You Will Do Implement the Product Marketing Strategy for MFS’ Investment Products – accountable for developing the product marketing plan and framing our positioning within the intermediary segment.
Work with Sales leaders, enablement teams, client strategists, and Global Product specialists to prioritize and determine the strategy.
Develop and maintain the Investment Product Selling System for assigned Investment Products – collaborate with internal stakeholders to define and develop investment product content with Global Enablement.
Manage product launches – solicit input from key stakeholders within sales, investments, and channel marketing to build the necessary content that will drive the development of marketing collateral and promotions.
Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.
Align activity with Strategic Initiatives and GTM plans – develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.
What We Are Looking For Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.
Deep investment product marketing experience focused on the Intermediary market.
Strong knowledge of investment vehicles such as Mutual Funds and ETFs.
Thorough understanding of distribution strategy and financial advisors’ needs, challenges, and business processes with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
Excellent influencing skills to integrate and align the priorities, needs and requirements of the broader Enablement & Marketing organization, optimizing client experience and influencing increased adoption of MFS strategies, leading to increased sales, net new flows, client engagements and new producers.
Ability to partner with enablement, sales and channel marketing leads to ensure financial advisor feedback is continuously provided to understand evolving client needs across all channels (advisor, platforms, etc.).
Excellent written and verbal communication skills.
Preferred Skills, Qualifications & Experience Intellectually curious and seeking to understand current market dynamics and industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business processes.
Demonstrated ability to think critically and challenge stakeholders effectively to advance consideration and debate of alternative points of view.
Analytical skills to study, analyze and synthesize competitor and industry research and reports that result in actionable recommendations and considerations for optimization of existing products/offers and development of new products/offers.
Experience in financial service marketing.
Detail-oriented, organized with the ability to lead complex projects.
Highly energized, creative thinker.
Ability to turn ideas into actionable items.
Ability to stay on task in a dynamic and constantly changing environment.
Motivated with strong drive for business results.
Base Salary Range $123,000.00 – $177,500.00. This position is eligible for a competitive incentive bonus. In addition to the salary, MFS offers significant and competitive incentive compensation based on both individual and company performance.
Compensation & Benefits MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company-sponsored 401(k).
Education Assistance: $100 monthly up to $10,000 lifetime maximum directly to loan provider.
Education Assistance: Tuition reimbursement up to $8,000 annually.
Education Assistance: Access to discounted tutors and college coaches.
Generous time off and fully paid leaves, including 20 weeks for maternity, 12 weeks for parental and caregiver leaves.
Choice of medical and dental plans with employer contribution into the Health Savings Account.
Tax-deferred commuter benefits and flexible spending accounts (medical & dependent care).
Wellness programs: robust webinars, employee assistance program with focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass) and virtual personal training sessions.
EEO Statement MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Retaliation, including intimidation, threats, or coercion, for an employee or applicant who has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.
Contact If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance. MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

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