Brand Manager, Pacific Broth

Company Overview Since 1869, we’ve connected people through food they love. We’re proud to be stewards of iconic brands such as Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8.
Role Overview The Brand Manager, Pacific Broth is responsible for driving growth for the brand by building and executing plans to meet annual brand, financial, and share objectives. Responsibilities include developing insight‑driven marketing strategies, brand positioning, innovation, communication, and long‑term category vision, and leading end‑to‑end brand management with P&L ownership.
Responsibilities Set the Annual Operating Plan financial and volume commitments in partnership with the larger category team.
Forecast demand and manage delivery of all aspects of the base business.
Develop and commercialize brand line extensions, quality and cost improvements, and commercial innovation grounded in deep consumer insights.
Partner with Consumer Experience/Activation teams to understand performance and ROI of marketing levers, optimizing investments throughout the year.
Develop and execute the annual operating plans for the brand.
Deliver against the core brand positioning and vision by developing appropriate annual marketing and product innovation plans.
Generate monthly consumption and demand forecasts with Demand Planning and Sales.
Set marketing budgets and deliver P&L targets for Net Sales, Gross Margin, and Marketing Contribution.
Identify untapped demand areas within core categories to generate new product or commercial innovation ideas and commercialize them with customer marketing and sales teams.
Provide organizational development, including management and day‑to‑day coaching of junior brand marketers.
Provide thought leadership to inspire greatness and divergent thinking across the business.
Reporting and Collaboration Reports to Director, Broth. Manages one direct report Brand Marketer. Works with Category Leadership across the Soup & Broth portfolio, Consumer Experience/Activation COE, and cross‑functional partners in Sales, Supply Chain, Finance, and more.
Qualifications Must Have: Bachelor’s Degree; 8 years of brand management or equivalent commercial experience (MBA counts as additional experience). Strategic thinking, creative talent, strong analytic and project‑management skills, excellent interpersonal and communication abilities, proven team‑leadership experience.
Nice to Have: MBA strongly preferred; CPG experience; Food/Beverage industry experience.
Compensation and Benefits The target base salary range for this full‑time, salaried position is between $132,900 and $182,700, depending on location and experience. Total pay may include additional compensation.
Health, dental, short and long‑term disability, AD&D, and life insurance.
401(k) matching program.
Unlimited sick time, paid time off, and holiday pay.
Free fitness center access (WHQ).
On‑site day care (Bright Horizons).
Company store and donation matching up to $1,500 annually through the "Campbell’s Cares" program.
EEO Statement The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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