Lifecycle Marketing Strategist — Audience & Journeys

Alterra Mountain Company is seeking a Senior Strategist, Audience & Journey to lead lifecycle marketing across email, SMS, app and web. You will design segmentation, orchestrate journeys, and optimize campaigns with cross-functional partners in Marketing, CRM, Analytics, Product and Technology to improve engagement, conversions and lifetime value.
Requirements: 6+ years in CRM or marketing automation, leadership experience, and hands-on work with CDP/CRM platforms such as Adobe Journey

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