Sports Marketing Specialist

Position: Brand Management Planning & Operations Manager (Sports Marketing)
Duration: 6 months contract
Location: Albany, NY
Job Description We're seeking an experienced Brand Management Planning & Operations Manager to support North America Brand Management team. This role is ideal for a strategic marketing operations professional who thrives at the intersection of brand strategy, cross-functional collaboration, and operational excellence.
As a key partner to Sport Brand Management leadership, you'll help drive seasonal planning, campaign readiness, integrated marketing execution, and operational rigor across multiple teams. You'll ensure marketing initiatives move seamlessly from planning through execution while maintaining alignment with business priorities, timelines, and budget expectations.
This role requires exceptional organizational skills, systems thinking, and the ability to influence cross-functional partners while driving accountability across complex marketing programs.
Key Responsibilities Lead seasonal marketing planning and readiness across all marketing milestones and governance processes (CODE).
Monitor campaign health, identify risks, and provide recommendations to leadership to ensure successful delivery.
Drive on-time execution of integrated marketing campaigns while maintaining brand standards.
Partner with Brand Management, Creative, Digital Marketing, Retail Marketing, Product, and Planning & Operations teams to ensure alignment across seasonal initiatives.
Manage campaign workflows, project portfolios, and marketing planning systems to ensure accurate project information and milestone completion.
Support marketing budget planning, forecasting, and spend management while driving accountability across the team.
Develop executive-ready communications, status updates, and strategic recommendations for North America and Global leadership.
Continuously improve planning processes, operational efficiency, and cross-functional collaboration.
Required Qualifications 7+ years of experience in Brand Management, Marketing Operations, Integrated Marketing, Program Management, or Planning & Operations.
Experience managing integrated marketing campaigns from planning through execution.
Strong project, workflow, and portfolio management experience within a fast-paced environment.
Proven ability to collaborate across Brand, Creative, Digital, Retail, and Product organizations.
Experience managing budgets, forecasting, and marketing operations.
Excellent communication, presentation, and stakeholder management skills.
Strong analytical mindset with exceptional organizational and problem-solving abilities.
Preferred Qualifications Experience within sports, consumer brands, retail, or lifestyle organizations.
Previous experience working within large matrixed organizations.
Familiarity with enterprise marketing planning systems and operational processes.
Experience supporting executive leadership and cross-functional planning.

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