Content Marketing Manager

About The Role The Content Marketing Manager owns the content engine end-to-end, translating complex product features and industry trends into compelling, high-converting narrative assets. Operating at the intersection of brand storytelling and demand generation, this role is responsible for driving organic acquisition and establishing thought leadership in a competitive B2B technology landscape.
Working closely with product, SEO, and demand-generation teams, the role designs and executes a multi-channel editorial calendar. The goal is to build deep trust with technical and executive audiences through highly-researched written work, ranging from deep-dive blog posts and whitepapers to case studies and interactive web content.
Key Responsibilities Develop and execute a comprehensive content strategy aligned with SEO targets, product launches, and demand generation goals
Write, edit, and publish high-quality technical content including long-form guides, whitepapers, case studies, and blog posts
Collaborate with product management and engineering to translate complex technical concepts into accessible, value-driven narratives
Manage external freelance writers, editors, and designers to scale content production without sacrificing editorial quality
Optimize existing web copy and blog posts for SEO performance, keyword rankings, and organic conversion rates
Analyze content performance metrics using Google Analytics 4, Semrush, and HubSpot, reporting weekly on traffic, engagement, and pipeline attribution
What We Are Looking For 4-7 years of content marketing experience, specifically within a B2B SaaS or technical product environment
Portfolio demonstrating exceptional writing capability, with the ability to simplify complex technical topics into engaging stories
Proven experience with SEO best practices, keyword research tools (Ahrefs, Semrush, or Moz), and content management systems (WordPress or Webflow)
Strong project-management skills with a track record of managing editorial calendars and external agency or freelance resources
Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Bonus: Experience with basic HTML/CSS, graphic design tools like Figma or Canva, and video/podcast production

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