Creative Director Job at Criquet Shirts in Austin

We’re hiring a

Creative Director

to help shape the future of the Criquet brand - from campaign concepts and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.

This is a hands‑on leadership role for someone who can think strategically, move quickly, lead a team, and execute at a high level. We’re looking for a creative thinker with strong instincts, great taste, and the ability to turn ideas into work that gets attention and drives the brand forward.

Not just ads. Not just aesthetics. The full picture.

What You’ll Do

Translate marketing goals into clear, compelling creative ideas

Develop campaigns across paid, email, web, wholesale, and organic channels

Bring fresh thinking and new campaign concepts that help Criquet stand out

Help Evolve the Criquet Brand

Collaborate closely with the Founder/CMO to help shape marketing direction and creative strategy

Introduce new ideas, storytelling approaches, and creative opportunities that continue leveling up the brand

Balance timeless brand consistency with timely, relevant execution

Build Product Stories from the Ground Up

Partner with product teams to develop creative briefs ahead of launches

Help shape positioning, naming, messaging, and go‑to‑market storytelling

Ensure every product has a simple, strong point of view behind it

Work Across Teams

Collaborate closely with Product, Wholesale, CX, Marketing, and E‑Commerce

Help ensure the brand experience feels cohesive across every customer touchpoint

Lead Creative Production

Concept, plan, and execute photoshoots and video productions

Work closely with designers, copywriters, photographers, and creators to bring campaigns to life

Maintain a high creative standard across all deliverables and channels

Shape the Digital Experience

Partner with E‑Commerce and Marketing teams on website creative, landing pages, product storytelling, and overall site experience

Help ensure paid social creative and digital marketing assets feel elevated, on‑brand, and performance‑minded

Lead & Develop the Team

Provide strong creative leadership, direction, and feedback to the internal creative team

Help teams stay organized, aligned, and moving quickly

Bring a high level of accountability, energy, and follow‑through to the work

What We’re Looking For

9+ years in creative roles (brand and/or agency)

2+ years leading creative teams

Strong portfolio showing brand storytelling, campaign thinking, paid social creative, and digital design

Strong understanding of paid social creative and what makes campaigns resonate across digital channels

Experience working on website design, e‑commerce storytelling, and digital brand experiences

Comfortable being both strategic and hands‑on

Strong creative instincts paired with strong execution skills

Ability to manage multiple projects and move quickly without sacrificing quality

Experience working cross‑functionally with marketing and product teams

Based in (or willing to relocate to) Austin, TX

Criquet is an Austin‑based men’s apparel brand inspired by vintage style, music, sports, and a laid‑back way of doing things. We make clothes that feel like they’ve been around forever, in a good way.

We’re building something with staying power and looking for someone excited to help take the brand to the next level.

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