Marketing Consultant - III (Hispanic Market Creative Lead)

Title:

Marketing Consultant - III (Hispanic Market Creative Lead)
Location:

Hybrid, 3 days/week in office. Bellevue, WA; Overland Park, KS; or Frisco, TX.
Duration:

4+ Months
Language:

Must be English/Spanish bilingual.
Reports to:

Consumer Advertising Team.
Role Summary

Cover the

Hispanic Market creative lead

role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across T-Studios and external agency partners.
Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints
Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio
Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels
Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising
Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung
Drive alignment with LOB leads, agency partners, and cross-functional teams
Present creative work and rationale to senior leadership
Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery
Act as the day-to-day point of contact for internal partners, T-Studios, and external agencies on assigned work
Develop and own the Universal Creative Brief (UCB) for assigned projects
Open and manage Workfront tickets for T-Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team
Keep projects on strategy, on time, on budget, and within brand standards
Troubleshoot day-to-day delivery issues, and surface and drive process improvements
Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule
Manage Ad-ID assignment and version control across deliverables
QC assets against platform specs, trafficking instructions, and compliance requirements before release
Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing
Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements
Required Qualifications

Bilingual English/Spanish, with native or fluent Spanish strongly preferred
4+ years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience
4+ years broadcast experience, plus solid print and digital experience
Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints
Experience presenting creative to senior leadership
Comfort managing multiple projects and deadlines in a fast-moving, evolving environment
Preferred Qualifications

Experience inside in-house creative or production studio workflows, such as T-Studios
Familiarity with Workfront, Airtable, and Teams
Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean
Digital testing and optimization experience, and experience using consumer research

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