Yahoo is seeking a hands-on Performance Marketing Manager, Search, to own SEM across Yahoo's consumer products. You will lead keyword strategy, bid management, ad copy, and landing page optimization, using AI-driven features to scale and improve efficiency.
You will collaborate with Data Science to build custom bidding models, attribution signals, and incrementality tests. You’ll run controlled experiments, analyze ROAS, CPA, CTR, and present insights to senior stakeholders in a hybrid work
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