Marketing Coordinator

About Ivy Hall
Ivy Hall is Illinois’ largest independent cannabis retailer. Rooted in community and driven by hospitality, Ivy Hall offers a curated selection of high-quality products, expert education, and personalized service in welcoming, thoughtfully designed spaces where feeling good matters more than simply feeling it. Ivy Hall is ushering in a new wave of dispensaries that prioritize connection, comfort, and discovery—an approachable alternative to the sterile and intimidating storefronts of the past. Dedicated to excellence, equity, and inclusion, Ivy Hall proudly serves communities across Illinois.

Role Overview
The Marketing Coordinator is an executional and operational role responsible for bringing Ivy Hall's marketing strategies to life across digital channels and in-store experiences. Working in close partnership with the Marketing Manager, this role owns the day-to-day execution of campaigns, content publishing, customer communications, and promotional coordination — ensuring consistent, on-brand delivery across all touchpoints.

This role executes campaigns and marketing initiatives, manages calendars, communications, and reporting, and supports campaign implementation across channels.

Key Responsibilities

Campaign Execution & Communications

Execute day-to-day customer communications across digital channels

Deploy email marketing campaigns and app communications in alignment with brand standards and campaign objectives set by the Marketing Manager

Own and manage the weekly promotional calendar, coordinating promotions, product drops, store announcements, and campaign launches across loyalty channels

Coordinate campaign scheduling, messaging, and asset delivery across loyalty and digital platforms

Partner with the graphic designer to develop and deliver marketing assets that are on-brand, clear, and compelling

Social Media Coordination

Monitor social media trends, cultural moments, and platform best practices, surfacing relevant opportunities to the Marketing Manager

Engage with the online community by responding to comments, messages, and conversations in line with brand voice and customer experience standards

Coordinate user-generated content (UGC) and influencer collaboration logistics as directed

Retail Marketing & Event Support

Coordinate with the Events Team on upcoming events supporting Ivy Hall retail locations, ensuring alignment with brand guidelines and marketing objectives

Support execution of retail promotions, marketing activations, and local store marketing efforts

Assist in coordinating marketing materials and assets for in-store experiences and community initiatives

Reporting & Marketing Operations

Track and compile engagement metrics and campaign performance data for Marketing Manager review

Provide performance insights and reporting that inform strategy and optimization decisions

Maintain organized marketing assets, campaign documentation, and promotional calendars to support team efficiency

Support the Marketing Manager and broader team with campaign coordination, project execution, and cross-functional collaboration

Requirements

Education & Experience

Bachelor's degree in marketing, communications, or related fields

2+ years of brand ambassadorship, Public Relations (PR), marketing, events, hospitality, or customer-facing roles

Proficient in social media platforms

Cannabis industry or wellness-related experience preferred

Technical Skills

Familiarity with Office365, Monday.com, and Google tools preferred

Comfortable with social media platforms and customer engagement software

Soft Skills

Excellent organizational skills with strong attention to detail

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong written and verbal communication skills

Collaborative team player with a proactive and adaptable mindset

Additional Requirements

Must have a valid driver’s license and willingness to travel frequently to events and store locations

Ability to work evenings, weekends, and when events arise

Ability to lift up to 25 lbs during event setup and remain on feet for extended periods

Physical and Mental Demands
While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, and position objects, tools, or controls.

Hearing: Normal audio range, with or without correction.

Vision: Close observation and ability to adjust focus

Ability to lift up to 25 lbs during event setup and remain on feet for extended periods

$55,000 - $70,000 a year

Work is performed both remotely and in a retail environment. The noise level is usually moderate. These characteristics represent those individual encounters while performing the essential functions of this role. This role may require you to work outside a traditional 9-5 schedule.

We are an Equal Opportunity Employer , and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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