Product Marketing Manager

Requirements 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
Strong ability to translate technical products into clear customer value propositions
Experience launching products and working cross-functionally with Product, Sales, and Design
Familiarity with both institutional and retail user journeys is a plus
Excellent writing, storytelling, and communication skills
Highly organized, proactive, and comfortable operating in a fast-moving environment
What the job involves We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption
You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted
Own messaging, positioning, and GTM strategy for key BitGo products and features
Develop deep understanding of customer segments across institutional and retail audiences
Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
Partner with Product Management to shape roadmap priorities and bring new features to market
Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
Own release communications and ensure adoption across existing and new clients
Create sales collateral including decks, product guides, demos, and customer-facing materials
Enable Sales and BD teams with the messaging and tools needed to close deals
Gather insights from Sales to continuously refine positioning and improve conversion rates
Collaborate with content, growth, and PR teams to drive demand and awareness
Support campaigns, lifecycle marketing, and product-led growth initiatives
Help shape BitGo’s narrative across channels including web, email, and events
Support GTM efforts for BitGo’s retail and mobile platform initiatives
Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
Partner with product and design teams to improve onboarding, engagement, and retention

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