Head of Marketing, Communications and Public Affairs

Responsibilities

Develops and sets the MCP strategy, annual initiatives & tactics plan for the Region based on market data and customer analytics, with the aim to improve customer and stakeholder relations and increase quality leads; promotes cross‑selling by including the needs of Global Business Units, ventures, and segments

Advises the Regional Director on marketing, internal, external communications, and public affairs

Leads a strong team of customer focused marketing communications managers

Monitors and reports on Regional MCP KPIs in a structured and regular manner to the Regional Director and within MCP to ensure return on investment can be measured

Defines and monitors MCP budget and MCP resources for the region; aligns with the Regional Director and the Head of Regions. Is member of the regional leadership team and joins regular meetings

Embeds global positioning, campaigns, trends, tools, systems in the region along global messaging and applies premium brand quality according to globally defined standards

Ensures Regional MCP plans are executed within required deadlines, budget and global quality standards with the required results

Proactively spots opportunities and creates solutions and creative campaigns suited for the region

Is the regional touchpoint to adapt global campaigns to regional needs, customers, and interests

Requirements

Relevant education, Bachelor's level or higher

Extensive experience (minimum 10 years) and expertise in marketing and communications

Preferably experience in managing people

Strategic partner, senior marketeer & communications professional, customer obsessed, commercial mindset

Used to connect with internal and external stakeholders at all levels

Organization skills to meet deadlines and time schedules, able to manage limited resources with optimized outcome

Proven ability to work in a highly structured way, ensuring full compliance with established policies, procedures and guidelines

Analytical, digital and data focused

Excellent written and verbal communication skills

Very experienced and familiar with the culture and differences within the region

We conduct pre‑employment drug and background screening

#J-18808-Ljbffr