Social Media & Content Creator (On-Camera Brand Talent)

FinX is building the investing platform for the next generation. Designed for Gen Z and young investors, FinX brings together AI-powered insights, paper trading, education, and gamification in one engaging mobile experience. With smart investing tools and Fifi, our virtual companion, users can learn the market, practice without pressure, and build real investing confidence. Our mission is to make investing feel more accessible, interactive, and relevant to how young people learn and engage today.

Role Description
This full-time role is based in Rowland Heights, CA or in Houston, Texas. The Social Media & Content Creator (On-Camera Brand Talent) will appear on camera to create engaging video and social content that educates and excites audiences about FinX. Day-to-day responsibilities include planning content topics, scripting and filming short-form videos, recording product walk-throughs or market commentary, and collaborating with the marketing team on campaigns. The role also involves managing social media posts, optimizing content for each platform, monitoring engagement and feedback, and iterating based on performance insights. The ideal candidate is comfortable being the on-camera face of the brand while maintaining a professional, informative, and approachable presence.

Responsibilities

Be the on-camera face and personality of FinX across TikTok, YouTube (Shorts & long-form), and Instagram Reels — scripting, presenting, and building a consistent, relatable on-screen presence.

Plan, film, and edit short-form video content end-to-end, from concept and shot list through final cut, captions, sound design, and trending audio.

Own FinX's content calendar and posting cadence across platforms, keeping a steady, high-quality output.

Stay ahead of TikTok/YouTube/Instagram trends, sounds, formats, and challenges, and adapt them quickly and authentically to FinX's brand and product.

Translate app features (trading, paper trading, investing basics) into fun, easy-to-understand content that doesn't feel like a finance lecture.

Track content performance (views, watch time, engagement, follower growth) and double down on what works.

Collaborate with other creators and influencers on partnerships, duets, and UGC-style campaigns when relevant.

Work closely with the product and marketing team to make sure content stays authentic to the brand while hitting growth goals.

Requirements

A track record of creating and growing content on TikTok, YouTube, and/or Instagram — personal or professional accounts both count. Please include links to your channel(s) or a demo reel with your application.

Genuinely comfortable and confident on camera, with a natural, authentic presence — this role requires you to be the face of the brand, not just the person behind it.

Hands-on video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.

A native, first-hand understanding of Gen Z social media culture — trends, humor, pacing, and how each platform's algorithm actually works.

Strong communication skills and the ability to simplify financial/investing topics for a general, non-finance audience.

Self-starter energy — comfortable owning a content calendar, hitting deadlines, and generating ideas without needing them handed to you.

Based in or willing to relocate to the Los Angeles area, and available for occasional filming days/travel.

Nice to Have

An existing personal following on TikTok, YouTube, or Instagram.

Basic motion graphics or animation skills (e.g., After Effects).

Interest in finance, investing, or fintech — no professional background required.

Experience working at an early-stage startup or in a fast-moving, resource-lean environment.

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