Marketing Coordinator

SUMMARY
Purpose:

Execute and support marketing campaigns and operations so leads, content, and systems work together to generate qualified demand that converts into signed cases.

Mission:
Keep the marketing engine running smoothly by coordinating campaigns, managing data, and supporting content and intake readiness so opportunities do not fall through the cracks.

Get It, Want It, Capacity (GWC):
Understands the role, wants the responsibility, and has the skills, time, and energy to execute it at a high level.

Possess a comprehensive understanding of the role's intricacies, its significance, and its specific responsibilities.

Core Values (HECTOR):
Hungry: We are hungry. We take on tough challenges finding a way to win.
Execute: We take action with urgency and passion.
Compassion: We care for and respect our clients and our team members.
Team Over Self: We advance the team over self, we succeed or fail together.
Ownership: We take responsibility for all results.
Do the RIGHT thing: We do the right thing, every time.
Most Critical Outcome (MCO):
Marketing campaigns, data, and lead flow are executed accurately and on time, supporting strong lead quality and conversion.

Drivers & Obsessions:
These represent general focus areas that guide priorities and can evolve with company needs.

Campaign accuracy and timeliness

Clean, reliable CRM data

Lead routing and follow-up readiness

Support for Intake and Content teams

Attention to detail

Process discipline

Continuous improvement

To be successful in this role, the individual must be able to perform the essential duties of the role and meet the performance expectations of the seat. The requirements below represent the knowledge, skills, and abilities required.

Requirements
ESSENTIAL RESPONSIBILITIES
Campaign & Project Execution

Support the execution of marketing campaigns across digital and traditional channels.

Coordinate timelines, assets, and approvals to keep campaigns on schedule.

CRM & Lead Operations

Ensure leads from all channels are captured, routed, and tracked correctly in the CRM.

Monitor lead flow and alert the team to errors, delays, or system issues.

Content & Creative Support

Support the Digital Content Manager with posting, scheduling, and asset management.

Assist with website updates, social posting, and basic content publishing.

Sales & Intake Readiness

Work with the Sales & Intake Team Lead to ensure leads are delivered in a format and timing that supports fast response and conversion.

Resolve lead flow issues that impact Intake performance.

Reporting & Data Integrity

Maintain accurate marketing and lead data.

Prepare reports on campaign performance, lead volume, and data quality.

Vendor & Tool Support

Support the CMO with marketing vendors, platforms, and internal tools.

QUALIFICATIONS & PROFICIENCIES

Associate or Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience.

Experience in marketing operations, CRM management, or campaign support.

Strong organizational and data accuracy skills.

Comfort working with CRM systems, spreadsheets, and marketing platforms.

Ability to manage multiple tasks and deadlines.

Strong communication and follow-through.

Bilingual (English/Spanish) preferred but not required.

Deep alignment with McCraw Law Group’s Core Values (HECTOR).

A commitment to maintaining a positive office environment and strict adherence to the firm's "Zero Tolerance" policy regarding office gossip, drama, or behavior that negatively affects office morale or individual employees.

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