Senior Director, Digital Strategy & Activation - Women's Healthcare

Senior Director, Digital Strategy & Activation - Women's Healthcare

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
The Senior Director, Digital Strategy & Activation

Women's Healthcare is responsible for leading and coordinating digital strategy and activation across the Women's Healthcare franchise, spanning both HCP and patient audiences. This role provides franchise?level oversight and alignment across large, complex digital ecosystems supporting the IUD and menopause portfolios. The role partners closely with Product Leads and Product Squads to ensure digital strategies are sequenced, integrated, and optimized across brands with different business maturity profiles. In addition, this leader serves as a change agent and thought leader, helping elevate WHC marketing strategy through the adoption of advanced digital capabilities, including AI, and by staying ahead of emerging industry and platform trends.
Key Accountabilities
Franchise?Level Digital Strategy & Orchestration (HCP and Patient)
Strategic Oversight Across Digital Ecosystems
Marketing Thought Leadership & Change Leadership
Leadership, Guidance & Execution Coordination (No Direct Reports)
Cross?Functional Partnership
Qualifications & Experience
10+ years of experience in digital strategy, marketing, or media leadership within pharmaceutical, healthcare, or consumer?centric environments.
Demonstrated experience operating across large, complex digital ecosystems, including paid media, social, influencer marketing, content, CRM, and patient engagement.
Deep expertise in patient?focused and consumer?grade digital marketing, particularly for brands with heavy direct?to?consumer investment.
Strong understanding of emerging marketing technologies and applied use of AI in digital and media strategy.
Proven ability to synthesize data, insights, and experimentation into clear strategic direction.
Experience guiding strategists and in?house activation teams in a highly matrixed environment.
Executive presence, strong judgment, and comfort operating in ambiguity.
Employees can expect to be paid a salary between $ 220,240.00 - $330,360.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors. This role is eligible for an enhanced employee referral bonus. (on the internal posting only) This posting will be available for application until at least 6/23/26.