Digital Campaign Manager - Lafayette Media Group Lafayette Media Group

Job description:

Digital Campaign Manager

The Digital Campaign Manager is the control center for all digital advertising execution at Lafayette Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling.

This is not a “build ads all day” role.

It’s an ownership role.

The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.

What You’ll Own (Not Just Support)

Single Intake & Quality Control: Serve as the single point of intake for all digital advertising orders; review every order for completeness, clarity, and alignment with goals; ensure budgets, timelines, assets, and expectations are clearly defined before execution; push back (politely and confidently) when something isn’t ready; prevent problems instead of cleaning them up later.

Assignment & Coordination: Assign approved orders to the appropriate specialists (PPC, Targeted Display, Social Media); act as the central hub between sales, managers, and specialists; field questions, changes, and follow-ups so specialists can stay focused on execution; orchestrate specialists’ execution.

Campaign Oversight & Optimization: Monitor live campaigns to ensure they launch on time and perform as expected; collaborate with specialists on optimizations and adjustments; step in directly when needed to improve performance or resolve issues; maintain confidence and control even when multiple campaigns are moving at once; stay organized without panic.

Reporting & Performance Storytelling: Translate campaign data into clear, understandable insights; support managers and sales teams with performance context and talking points; help turn numbers into stories that explain what worked, what didn’t, and what’s next; make data useful, not intimidating.

This role is ideal for someone who:

Naturally thinks in systems and processes

Is calm, organized, and unflappable when things get busy

Enjoys being the connector between people and teams

Is comfortable saying “not yet” or “we need more info first”

Takes pride in being dependable and trusted

Prefers ownership over spotlight

Likes things done right, not just fast

Spends time with checklists, workflows, and clean handoffs

What This Role Is Not

Not a high-volume ad builder role

Not a reactive support position

Not a sales role

Not a place for chaos, freelancing, or “winging it”

This role brings order, clarity, and consistency to digital advertising execution.

Experience That Helps (But Isn’t Everything)

Experience with PPC, display, or paid social advertising

Comfort working with performance data and dashboards

Experience coordinating between sales and technical teams

Agency or digital advertising background is a plus

We care more about how you think and work than where you’ve worked.

How Success Is Measured

Orders are complete before execution

Campaigns launch on timeSpecialists stay focused and productive

Sales teams feel supported, not confused

Managers trust the process

Clients get clear performance stories

When this role is done well, everything feels smoother, even when volume increases.

Final Reality Check
If you love:

Creating order from chaos

Being the steady hand others rely on

Owning outcomes instead of tasks

You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.

Benefits

401(k)

Dental insurance

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Pay: $60,000.00 – $70,000.00 per year

How to apply:
Email your resume to ldibble@lafayettemediagroup.com

Work Location: In person

#J-18808-Ljbffr