Product Marketing Manager, Land.com

Product Marketing Manager, Land.com
Location: Austin, TX

Overview
The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go‑to‑market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth. Success requires a willingness to operate across strategy, execution, and cross‑functional support.

Core Responsibilities

Develop product positioning and messaging that clearly articulates customer value.

Translate product functionality and technical details into compelling, customer‑facing narratives.

Partner with Product Management to shape go‑to‑market strategy and inform product roadmap decisions.

Lead end‑to‑end execution of product launches, including planning, asset development, and post‑launch optimization.

Create sales enablement materials and insights that support deal conversion and product adoption.

Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement.

Conduct competitive analysis and market research to inform positioning and strategy.

Support development and execution of integrated, multi‑channel marketing campaigns.

Contribute to content, campaigns, events, and customer‑facing initiatives as needed.

Coordinate customer research activities including interviews, potential focus groups, and client testimonials.

Qualifications

Bachelor’s degree required from an accredited, not‑for‑profit, in‑person college/university.

5+ years of experience in product marketing or a related field.

Strong written and verbal communication skills.

Ability to distill complex concepts into clear, compelling messaging.

Proven ability to work cross‑functionally across Product, Sales, Marketing, and Research teams.

Strong organizational skills with the ability to prioritize and manage multiple initiatives.

Self‑starter with a high level of ownership and accountability.

A track record of commitment to prior employers.

Preferred Qualifications

Experience in real estate, marketplaces, or digital platforms.

Familiarity with rural land, land brokerage, or related markets.

Familiarity with Adobe products such as Illustrator, Photoshop, PowerPoint, etc.

Experience operating in a fast‑paced, growth‑oriented environment.

Key Characteristics

Hybrid thinker‑doer comfortable with both strategy and execution.

Highly collaborative and effective in cross‑functional environments.

Curious, adaptable, and comfortable navigating ambiguity.

Results‑oriented with a strong sense of ownership.

Why This Role
High‑impact role with direct influence on product growth and market positioning. Opportunity to shape product marketing within a growing and evolving category. Broad exposure across Product, Sales, Marketing, and Research teams.

What's in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance‑based incentives. CoStar Group invests in your professional and academic growth with internal training, tuition reimbursement, and a comprehensive benefits package.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Virtual and in‑person mental health counseling services for individuals and family

Commuter and parking benefits

401(k) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)

Access to CoStar Group’s Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

EEO Statement
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, CoStar Group is not able to provide visa sponsorship for this position.

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