SEO Analyst

SEO Analyst

Being the cybersecurity partner of choice, protecting our digital way of life.
We envision a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish but we're not here for easy. We're here for better. We secure our 85,000+ customers through industry-leading threat research and intelligence, a complete portfolio of best-in-class product innovation, plus expert services to help organizations at every step of their transformation journey. We are the world's security leader, a company built on the foundation of challenging and disrupting the way things are done, innovating ahead of threats, and redefining what it means to be secure.
We're looking for innovators and risk takers who are as committed to shaping the future of cybersecurity as we are.
About This Role

The SEO team is looking for a SEO Analyst who will drive results for the marketing by executing SEO strategies in partnership with various marketing department teams. The ideal candidate will have strong digital marketing and analytical skills. A key element of this role is SEO research, analysis and performance benchmarking. Project management skills will serve you well in tracking and executing our various strategies which include content marketing strategies and SEO Campaigns to drive non-brand SEO traffic. You will manage a SEO Agile development process, via Jira. This role will be highly cross functional and engage with various business units, Analytics, UX, Creative Services, Web Production, Marketing Technology, and QA teams. You will also work with external agencies who are part of the larger team.
Responsibilities

Performing Keyword & User intent research
Identifying traffic opportunities that exhibit suitable audience fit to our products
Identifying gaps in our existing content marketing landscape
Developing backlink marketing strategies to assist in garnering organic visibility to our content.
Communicate SEO performance and initiative status to stakeholders in business reviews
Perform competitor content strategy analysis
Negotiating backlinks and promotion of useful content across the web
Optimizing copy and landing pages for SEO opportunity
Monitoring websites and user analysis
Performing and managing ongoing keyword discovery, expansion, and optimization
Tracking work via Agile development process, in Jira
Requirements

3+ years of experience in SEO at a large organization
Deep knowledge of Analytics platforms such as Google Analytics, Adobe Analytics, Google Search Console
Familiarity with SEO platforms such as SearchMetrics, SEMRush, Brightedge or Conductor
Strong analytical ability and attention to detail and high quality output
Project management experience, with proven ability to drive results
Ability to work independently
Ability to motivate other cross-functional teams, who share responsibility of project outcomes
Experience with Project Management in the Agile development process
Familiarity w/ Jira or similar project management software
Analytical and data-driven work style
Ability to respond positively to peer and customer feedback
Ability to communicate clearly and concisely (verbally and in writing)
Familiarity with Google Workspace productivity tools. (Sheets, Docs, Slides etc.)
Being in marketing means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity. We are disruptors; we challenge entrenched beliefs and look to the future of what's possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale? How do we fuel our culture of learning, experimentation, trust, and continuous improvement? And how do we show up and collaborate with one another every day in ways that invite us to do our best work?
Disruption is at the core of FLEXWORK, our approach to how we work. We're changing its nature from benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. We firmly believe that diversity strengthens our ideas and the way we work. It's simple: we can't accomplish our mission without diverse teams innovating together, and for that we need you to be your true, whole self at work.