AVP, Product Marketing

Overview of the Role

The AVP of Product Marketing works alongside the MD of Product Marketing and the client marketing team to advance the product marketing content strategy and objectives for Nuveen’s public product investment platform. The role includes developing marketing content aligned with capital raising priorities and supporting fixed income and other asset classes across global markets. The position collaborates across product, client portfolio management, investments and marketing to raise awareness of Nuveen's capabilities and support growth. It offers the opportunity to develop, execute and measure impactful marketing activity across key client segments.
Key Responsibilities

Develop and execute high-quality, differentiated product marketing content across fixed income and other public product asset classes.
Drive creation and implementation of marketing collateral, product positioning and thought leadership aligned with business strategy across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS.
Partner with product, investment teams, portfolio strategists, global client group teams and marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns.
Support new product launches, product actions and ongoing systematic campaigns, including content goals, creation, production and distribution through marketing platforms.
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development.
Manage updates of marketing collateral and web content with marketing generalists and services teams.
Serve as product subject‑matter expert on integrated thematic campaigns using paid, earned and owned marketing levers.
Work with compliance to ensure materials meet regulatory guidelines and support the compliance process from submission to final approval.
Qualifications

3+ years of financial services or asset management experience (5+ preferred).
Experience working with wealth and institutional audiences, sales, investment teams and understanding the sales process.
Proven relationship‑management skills.
Knowledge of fixed‑income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS.
Strong writing and editing skills simplifying complex concepts.
Track record of managing multiple projects from inception to completion.
Credentials in implementing effective campaigns and communications programs.
Cross‑border and multilingual experience or skills (preferred).
Industry licensing a plus.
Hands‑on experience with Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools.
Experience with complex compliance and filing requirements (preferred).
Educational Requirements

University degree in a relevant field.
Physical Requirements

Primarily sedentary work; able to perform day‑to‑day job functions.
Compensation

Base pay range: $87,200 to $105,000 per year. Compensation may include performance‑linked incentive programs.
Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate based on age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status. EEO & Non‑Discrimination information is available on our careers home page.

#J-18808-Ljbffr