Senior Specialist, Communications & Content Strategy, Asset Management Marketing

About Northern Trust Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
Role/Department Senior Specialist, Communications & Content Strategy/Asset Management Marketing
Overview This role blends market knowledge, strong storytelling, and digital engagement acumen. You will create timely, insight‑led content that helps financial advisors and their clients understand what’s happening in markets while shaping how Northern Trust Asset Management shows up during moments that matter. Working closely with portfolio managers, marketing, sales, and compliance, you will deliver thought leadership that differentiates our investment perspective and drives digital engagement across U.S. intermediary and proprietary wealth channels.
Key Responsibilities Write advisor‑centric thought leadership, including market commentary, investment explainers, portfolio construction content, client‑ready guides, emails, infographics, and video/podcast scripts.
Translate complex ideas into plain English, turning investment views, data, and product mechanics into clear, client‑friendly narratives advisers can share.
Support lead‑generation campaigns by creating content for email, social, paid media, landing pages, gated assets, and nurture flows focused on engagement and qualified leads.
Lead rapid market‑response content by drafting and coordinating time‑sensitive market commentary in close partnership with Investment teams, often under tight deadlines.
Collaborate across teams, working daily with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high‑quality, compliant content.
Measure and improve performance by tracking engagement, SEO, MQLs, and sales adoption, and using insights to refine topics, formats, and distribution.
Skills & Qualifications 5+ years of writing/editing experience in asset or wealth management (or related financial services).
3+ years creating content for intermediary channels (wirehouse, IBD, RIA).
Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts.
Proven ability to create digital‑first content that drives engagement and leads.
Comfort working in a regulated environment, including close partnership with Compliance.
Strong interviewing, headline‑writing, and fact‑checking skills.
Highly organized, deadline‑driven, and comfortable operating during fast‑moving market events.
Familiarity with content performance metrics (e.g., analytics, UTMs, CRM/marketing automation).
Working Model Hybrid (#LI-Hybrid). The successful candidate will spend time between working in the office and working from home.
Salary Range $109,940 - $186,760 USD. Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We value an inclusive workplace and strive to create an environment that allows flexibility for all employees.

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