Brand Design Lead

About Daylight Daylight is the decentralized energy company built for the people who power it. We are solving the biggest challenge of our time: the need for abundant, affordable power. By combining consumer-friendly hardware (solar and batteries), intelligent software, and a novel financial layer (DayFi), we are creating a distributed energy network that is more reliable, affordable, and transparent than the status quo. We are scaling a national brand that impacts how people live, work, and power their lives. If you are ready to build something with tangible, real-world impact, we want to hear from you. Learn more at www.godaylight.com
The Role Daylight is building a new kind of energy company with real cultural and economic relevance. We are looking for a hands‑on Design Lead to help shape how we show up in the world. This is an opportunity to build a high‑visibility national brand that impacts how people power their lives. You will partner closely with the Creative Director to evolve our foundation into something recognizable, memorable, and worthy of the mission. We are looking for an executor who is ready to take ownership, ready to drive work from concept to execution, and to build a system that scales in an early‑stage, fast‑paced environment.
Responsibilities Evolve the Brand: Execute and expand Daylight’s visual identity across marketing, product‑adjacent, and storytelling touchpoints.
Drive Quality & Output: Translate creative direction into high‑quality, shippable design work while maintaining a consistently high bar for craft, taste, and cohesion.
Design for Impact: Manage the full spectrum of production—from designing large‑scale regional campaigns and product launches to maintaining our design systems.
Bring a Point of View: Bring original perspective rather than defaulting to formulas, staying current on culture, design trends, and emerging tools (including AI‑powered workflows) to keep the brand fresh.
Direct & Collaborate: Create concepts and storyboards to support larger initiatives; when needed, direct external partners—including illustrators, motion designers, and studios—making thoughtful decisions on when to execute personally vs. when to leverage outside talent.
What we’re looking for Must Haves 5‑7 years of professional design experience.
Strong fundamentals across typography, layout, color, and composition.
Proven ability to evolve an existing brand into a cohesive, recognizable system.
Comfort working across brand, marketing, and light product surfaces.
Strong instincts for visual narrative and judgment.
Ability to operate independently and move work forward without constant oversight.
Proficiency with modern design tools (Figma, Adobe Creative Suite) and workflows, including AI‑assisted creation.
Nice to Haves Motion design or animation.
Illustration.
3D or experimental visual work.
What we offer Competitive salary and equity package.
Opportunity to shape a category‑defining product from the ground up.
Comprehensive health, dental, and vision insurance.
Wellhub membership.
Monthly wellness stipend.
Daylight values diversity and welcomes applications from all qualified candidates. We’re building technology that serves everyone, and we believe diverse perspectives make our team and our product stronger.

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