Brand Director - Ethnic Haircare

Our client, a well-established, Chicago-grown haircare company with a loyal consumer following, is hiring a Brand Director — a newly created role driven by strong growth and expansion. Reporting directly to the CMO and leading a Brand Manager, you'll own the full brand agenda for your assigned categories: NPD roadmap, go-to-market, brand plans, and P&L.
What You'll Do
Direct brand strategy for new and existing products, assortment, innovation, pricing, communications, and promotions
Own the NPD roadmap: innovation, expansion, diversification, and gap-fill analysis
Lead commercialization from ideation through launch, working cross-functionally with product development, packaging, creative, and consumer marketing
Manage P&L for your portfolio, COG analysis, pricing, and SKU management
Partner with sales, providing the tools, materials, and programs to hit commercial objectives
Deliver monthly analysis on performance, promotions, competition, and consumer trends
Manage and mentor your Brand Manager, building a high-performing, execution-focused team culture
What We're Looking For
Brand-side experience in beauty/CPG, textured or multicultural haircare experience strongly preferred
Proven track record taking products from concept to shelf
Strong analytical skills, including cost and margin analysis
Experience managing and developing direct reports
Bachelor's degree in marketing, brand management, or related field
Based in Chicago
Must be authorized to work in the US without sponsorship (US citizens or green card holders)

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