Social Media Coordinator

About GMF

The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.
Description

About GMF

The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.

Position Summary

The Social Media Coordinator supports the day-to-day management of GMF’s digital channels, including social media and website publishing.

This role serves as the primary owner of day-to-day social media channel execution, ensuring consistent, high-quality content across platforms and alignment with GMF’s voice and standards.

The coordinator plays a key operational role in implementing GMF’s digital communications strategy—translating institutional priorities into clear, timely, and well-executed content across channels. The role works under the strategic direction of the Manager, Digital Communications.

Key Responsibilities Lead the day-to-day management of GMF’s social media channels, including drafting, scheduling, and publishing content across platforms (LinkedIn, X, Instagram, Bluesky, and others)
Serve as the primary owner of channel execution, ensuring consistency in voice, timing, and content presentation
Apply platform-specific best practices to optimize content performance and audience engagement
Monitor real-time trends and engagement to inform day-to-day content decisions
Content Publishing & Website Management Publish and update content on gmfus.org (articles, publications, event pages, staff updates)
Ensure accuracy, formatting, and consistency across all web content
Coordinate timing and alignment of web and social content for major releases
Coordination & Workflow Management Manage incoming digital communications requests and track deadlines
Coordinate approvals with editorial, program teams, and communications leadership
Maintain publishing calendars and ensure timely execution of planned content
Serve as a key point of contact for program teams on social and web requests
Digital Content Support Assist in formatting and preparing reports, newsletters, and other digital products
Create basic visual assets (social graphics, simple video clips, templates) as needed
Collaborate with multimedia staff on more advanced visual content
Analytics & Optimization Track social media and web performance metrics and identify day-to-day optimization opportunities
Flag high-performing content, trends, and engagement insights to the digital team
Implement channel-level improvements based on data and team guidance, in alignment with broader strategy
Strategy Implementation Execute social media campaigns, editorial priorities, and messaging direction
Ensure all content aligns with GMF’s institutional voice, priorities, and communications standards
Requirements

Qualifications

Bachelor’s degree in communications, journalism, marketing, international relations, or related field
~1–3 years of relevant experience in social media, digital communications, or content publishing
Strong writing and editing skills, with the ability to translate complex ideas into clear, accessible content
Experience managing social media platforms and publishing/management tools (e.g., Sprout, Buffer)
Experience with Canva and Adobe Suite preferred
Familiarity with CMS platforms (e.g., Drupal, WordPress) preferred
Strong attention to detail and ability to manage multiple workflows simultaneously
Interest in international affairs and public policy strongly preferred
Core Competencies Execution-focused: delivers accurate, timely, high-quality content
Ownership: takes responsibility for day-to-day channel performance and presentation
Organized: manages multiple inputs and deadlines effectively
Collaborative: works across teams and stakeholders with professionalism
Judgment: applies editorial standards and understands what is appropriate for GMF channels
Adaptable: responds to real-time developments and shifting priorities
Position Details Location: Washington, DC (hybrid)
Reports to: Manager, Digital Communications
GMF is an equal opportunity employer.

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