Video Producer

Video Producer – Paid Social Performance Marketing Reports To: VP of Growth
About Carpe Carpe is the fastest-growing deodorant brand in the US. Our team is composed of insanely smart people working together in person in downtown Durham, NC. Our office is rather open with many private niches, and our energy level is HIGH.
Position Summary You write, direct, and film our ads. From concept to finished footage, the whole thing is yours.
Carpe is the fastest-growing deodorant brand in the US, and our creative is a big reason why. Our ads outperform the market, and other CPG brands study what we do. You are what makes that possible.
Your job is to think like a performance marketer and make ads that will reach new audiences and convert Carpe customers. Data and insights power the engine. You drive the video work end-to-end.
You will have real freedom here to create content across a wide range of concepts and styles, and you’ll have a genuine say in what we make. You will also get a lot of direction and support from our creative team.
The loop here is fast. You shoot this week, your content is live next week, and a few days later you know exactly how it performed. Then you implement learnings and build on your next ad. Almost nobody in this industry gets to see their work perform that fast.
Key Responsibilities Think like a Strategist Identify new high potential concepts and angles using data and insights
Test new creative, track their performance, and apply learnings to future concepts
Make Incredible Ads Concept and create ads across a wide range of styles and formats
Run your shoot days efficiently -- Directing real people, creators, and talent on camera
Keep enough ideas queued that we are never waiting on something to shoot
Collaborate with Our Editing Team Organize your footage and hand off to our Editing Team
Keep several productions moving at once without dropping any of them
Own Your Work Own shoots end to end: budgets, casting, creators, locations, props, product, gear, and schedule
Negotiate with creators, crew, studios, and anything related to your shoots
Build a roster of creators, talent, and crew, and keep growing it
Qualifications You have produced short form video, ideally ads for paid social
You take direction well and execute it in detail
You can run several productions at once without losing track of any of them
You are good on set, with both real people and professional talent
You own budgets and get more out of less
You move fast, and you are not precious about the work
You want to be exceptional at this, not just good at it
Preferred Experience CPG, DTC, or consumer brands
Paid social creative for Meta, TikTok, and YouTube
UGC and creator led content at volume
On the street shoots with real people
Photography or studio lighting
A roster of creators, talent, and crew you could call today

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