Product Marketing Manager

Direct Supply is building the future of healthcare technology with industry‑leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them. In the Product Marketing Manager position you’ll lead go‑to‑market strategy and commercial growth for an assigned product portfolio and market segment. You’ll develop product positioning and go‑to‑market strategies that accelerate adoption, growth, and customer value across innovative technology solutions.
What You’ll Do and Impact Lead marketing strategy for an assigned product portfolio and market segment, including positioning, messaging, audience targeting, growth priorities, and performance goals. Identify market opportunities, customer needs, and growth strategies that support business expansion. Conduct market research, customer interviews, and competitive analysis to inform product strategy and commercialization priorities. Monitor adoption, retention, campaign performance, and revenue metrics to optimize growth strategies and improve business outcomes. Represent Marketing in strategic planning discussions related to innovation, growth initiatives, and market expansion opportunities.
Develop and execute go‑to‑market strategies in partnership with Product Management, Sales, Customer Success, and Marketing teams to drive adoption and growth. Create compelling positioning, messaging, and enablement materials that communicate customer value and support commercial growth.
Skills Needed Thinks Strategically – Anticipates future trends and aligns actions with long‑term objectives. Draws on broad knowledge to craft future‑focused plans that effectively translate strategy into action.
Leverages AI & Business Insight – Leads with an AI‑First mindset infusing technology into customer solutions and workflows. Harnesses AI and data to cut through noise and inform decisions. Blends business savvy, financial acumen, industry knowledge, and tech expertise to set priorities.
Effectively Collaborates – Forges strong partnerships, works productively with others to achieve common goals, seeks diverse perspectives, quickly earns trust, puts others at ease, and shows empathy.
Develops and executes integrated launch and lifecycle marketing strategies that drive awareness, adoption, retention, and revenue growth.
Translates technical capabilities into differentiated customer value propositions and compelling market narratives.
Analyzes customer feedback, market trends, competitive intelligence, and performance metrics to identify opportunities and inform strategic decisions.
Creates tools, training, and enablement resources that improve sales effectiveness, customer engagement, and market expansion.
Experience Bachelor’s degree in Marketing, Business, Communications, or related field.
8–10 years of experience in product marketing, segment marketing, go‑to‑market strategy, business development, or related roles.
Experience marketing technology, digital, smart, connected, or innovation‑driven products preferred.
Strong strategic, analytical, and communication skills with experience developing commercialization strategies that drive customer adoption and business growth.
Experience within healthcare, senior living, SaaS, IoT, or technology‑enabled solution environments preferred.
Experience supporting product launches, lifecycle marketing, and customer adoption strategies in evolving markets preferred.
MBA or advanced business‑related degree preferred.
Additional Items of Interest Experience supporting product launches, lifecycle marketing, and customer adoption strategies in evolving markets.
Experience within healthcare, senior living, SaaS, IoT, or technology‑enabled solution environments.
Job to be performed in the location listed.
Generous benefit package available.

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