Social Media Manager

We’re looking for a Social Media Manager to drive the next era of Babylist’s social presence during a pivotal moment - one where our business is growing rapidly, our brand is gaining visibility, and social has never been more central to how we connect with our audience
This is a high-impact role - driving engagement, building community, and creating thumb-stopping content that meets parents and parents-to-be wherever they are
This is more than a “run the playbook” role - it’s an opportunity to redefine what social at Babylist looks like, creatively and strategically
This role sits on the Brand Marketing team and reports to the Director of PR and Social
You’ll partner closely with that Director to raise the creative bar, ensuring everything we post reflects a high taste level, cultural fluency, and deep audience understanding
You’ll also collaborate cross-functionally with internal teams including PR/influencer, brand partnerships, acquisition, editorial, and creative to ensure social is tightly integrated across the business
You bring both big-picture thinking and a willingness to roll up your sleeves
Whether you’re outlining a quarterly strategy or shooting and editing a TikTok for same-day turnaround, you’re energized by both the vision and the craft
Lead the strategic overhaul of Babylist’s social presence, setting a new standard for content quality, platform performance, and cultural relevance
Create content that connects emotionally and culturally with expecting families—delivering joy, humor, empathy, and utility at just the right moments
Act as the creative and strategic lead on TikTok, from trendspotting and creator collaboration to hands‑on content creation and performance optimization
Collaborate closely with internal partners across PR, influencer, brand partnerships, editorial, acquisition, and creative to align messaging and amplify campaigns
Set and track meaningful KPIs, using data to inform decisions, refine strategy, and communicate impact to stakeholders
Use AI and emerging tools to scale your creativity and efficiency, finding ways to automate, optimize, and innovate across content and workflow
Respond quickly and intentionally to trends, conversations, and feedback—making sure Babylist shows up with empathy, integrity, and agility
Amplify the voice of our audience - turning insights, DMs, comments, and cultural observations into content that builds loyalty and trust
Lay the foundation for the future of social at Babylist—helping define scalable systems, smart resourcing, and standout creative work that can grow with the brand
Benefits

HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that’s remote, in the office or something in between.
HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full‑time employees.
BABYLIST STORE DISCOUNT – All full‑time employees receive a generous Babylist Store discount.
Hands‑on content creator with experience producing platform‑native content, including short‑form video (you’ve storyboarded, filmed, edited, and optimized TikToks before and would happily do it again)Deeply empathetic toward Babylist’s audience—you understand the fears, excitement, questions, and identity shifts that come with pregnancy and early parenthood. That insight guides everything you create, ensuring our channels feel like a trusted, affirming space for expecting familiesAn early adopter of AI tools for social media - you’re curious, resourceful, and already experimenting with how AI can enhance content creation, workflow efficiency, trend forecasting, and performance insights. You see AI as a tool to amplify creativity and impact, not replace itYou have experience with branded social content and a deep understanding of what makes a good brand partnership come to life on social, one that benefits both us and the partnerAnalytical and data‑driven—you can translate social insights into smart pivots and high‑impact content decisions8+ years of social media experience in a consumer‑facing brand with >500k followersDeep expertise across Babylist’s core social platforms: Instagram, Facebook, Reddit, and especially TikTokA true TikTok native, you understand how organic content thrives and know how to work with creators and trends in real time. You not only know which trends to jump on, but more importantly, which ones to skip—ensuring everything aligns with the brand’s voice and builds trust with our audienceA strategic thinker with proven ability to scale social programs, grow audiences, and deliver measurable resultsStrong creative judgment and trend fluency—you naturally connect what’s happening in pop culture with what makes sense for our brandA thoughtful and agile communicator who understands that social media moves at lightspeed. You know how to elevate feedback, rally internal teams quickly, and communicate real‑time decisions clearly. You bring the right people in at the right time so Babylist shows up thoughtfully and intentionally, even in fast‑moving or high‑stakes moments

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