Marketing Operations Specialist

Job Title: Marketing Operations Specialist

Location: Albany, NY (Onsite/Hybrid as required)

Duration: 6+ Months Contract

Job Summary: We are seeking an experienced Marketing Operations professional to support North America Brand Management by driving operational excellence, integrated marketing execution, and strategic planning. This role manages marketing operations, campaign readiness, seasonal workflows, project budgets, and cross-functional collaboration to deliver integrated marketing initiatives successfully.

Key Responsibilities:

Support development and execution of integrated marketing strategies

Lead marketing operations projects, managing budgets, timelines, and deliverables

Drive seasonal campaign readiness through marketing milestone gates

Monitor campaign health, identify risks, and recommend mitigation to leadership

Manage seasonal marketing workflows and project portfolios

Ensure accurate, timely completion of project inputs within planning systems

Develop and optimize systems, tools, and processes for operational efficiency

Manage category marketing assets and coordinate execution materials

Establish accountability for budgets, forecasting, and spend alignment

Partner with internal teams, external agencies, and vendors

Facilitate cross-functional collaboration to align stakeholders and reduce waste

Track marketing metrics and project performance for ROI evaluation

Required Qualifications:

Bachelor's degree + 5 years directly relevant experience (Marketing Operations, Brand Management, Project Management, or Marketing Program); equivalent education/experience combinations considered

Experience supporting integrated marketing campaigns from planning through execution

Strong project management and marketing operations background

Experience managing project budgets, timelines, and workflows

Ability to coordinate multiple concurrent marketing initiatives

Strong analytical and problem-solving skills

Excellent communication and stakeholder management skills

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)

Preferred Qualifications:

Experience with large enterprise or global marketing organizations

Familiarity with marketing planning/workflow management platforms

Knowledge of integrated retail, digital, and brand marketing operations

Experience collaborating with creative teams and external agencies

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