Geo Marketing Manager - SoCal/Rockies

Geo Marketing Manager – SoCal/Rockies Cooley is seeking a Geo Marketing Manager to join the Marketing and Client Development team.
Position Summary This role is part of the Strategy, Transformation & Growth Team, which serves as the firm’s central nervous system by building scalable infrastructure and data‑backed frameworks that enable Marketing & Client Development to transition from reactive execution to proactive, high‑impact strategy. It translates strategic choices and unique brand narratives—ranging from high‑end events to targeted digital channels—into repeatable, optimized market performance that differentiates the firm within the market.
Responsibilities Market‑Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
Cross‑Functional Partnership: Partner with MCD and market leaders to co‑design programs that drive high‑value client engagement and intentional cross‑selling.
End‑to‑End Market Planning: Lead the comprehensive planning and delivery of firm‑hosted, market‑based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data‑backed recommendations to ensure strategic fit and measurable business outcomes.
Governance & Process Implementation: Apply established firm‑wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
Strategic Client Hospitality: Support high‑touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner‑led relationship building.
Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program’s contribution to the business pipeline.
Post‑Event Conversion: Coordinate structured follow‑up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high‑quality execution and adherence to budget.
Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost‑efficiency.
Team Leadership & Enablement: Supervise and guide the in‑market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
People Leader: Serve as a direct supervisor and mentor to direct reports. Provide day‑to‑day supervision, ensure compliance with work hours and policies, manage staffing coverage, review time logs, support professional development, and participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events. All other duties as assigned or required.
Skills and Experience Required: After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications; ability to work extended or weekend hours as required; ability to travel as required; 5+ years of applicable experience in marketing or business development, preferably with emphasis in strategy, transformation, or growth; professional services or B2B marketing experience; experience working with local business organizations for brand and relationship opportunities; experience with TicketManager and CRM.
Preferred: Bachelor’s degree; supervisory experience; prior legal industry or professional services experience.
Competencies Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency and a digital‑first mindset
Exceptional interpersonal and communication skills with the ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment and a collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, and client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills
Compensation and Benefits The expected annual pay range for this position with a full‑time schedule is $115,000 – $160,000. Final offer depends on geographic location, applicable experience, and skill set.
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
Benefits include:
Medical, dental, vision, health savings account, dependent care flexible spending accounts, pre‑tax commuter benefits
Life insurance, AD&D, long‑term care coverage, short‑term medical benefits, firm‑paid life insurance, AD&D, LTD, and short‑term medical benefits
21 days of Paid Time Off (PTO) and 10 paid holidays per year
Generous parental leave, fertility benefits, and backup care for children and/or adults
All employees receive a detailed benefits orientation and have access to firm‑resources and support programs.

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