- The PR Account Executive serves as the day-to-day lead for the client’s public relations efforts. This role manages daily client communication and execution of strategic initiatives.
- This position plays a key role in implementing integrated PR strategies, analyzing performance data to inform decisions, and collaborating across internal teams and external partners to drive results.
- The ideal candidate is proactive, all-in attitude and detail-oriented. Someone who can manage multiple priorities, build strong client relationships, and thrive in a fast-paced, collaborative environment.
POSITION REQUIREMENTS
Education/Experience:
- Based in Salt Lake City, UT (with local travel required)
- A degree in journalism, marketing, communications, public relations or a related field.
- 2–3 years of experience in public relations or marketing (agency experience preferred)
Skills/Knowledge/Ability:
- Strong collaboration and communication skills.
- Great at time management and multitasking.
- Comfortable leading client calls and presenting to groups.
- Excellent communication, interpersonal and presentation skills.Strategic thinker with creative problem-solving skills
Supervisory Responsibilities: No
Reporting Relationship: The public relations account executive reports to the public relations account director.
POSITION RESPONSIBILITIES
- Serve as the day-to-day contact for client accounts, ensuring smooth execution of PR, community engagement and brand initiatives.
- Demonstrate a strong ability to multitask, prioritize and manage time effectively in a fast-paced environment.
- Assist with the development and execution of public relations strategies that support client goals and drive local market impact.
- Builds and maintains lists for media and social media influencers across markets.
- Coordinates social media influencer partnerships on behalf of the client.
- Leverages existing media relationships and cultivates new contacts locally and within business and industry media.
- Identify and execute community engagement opportunities that elevate brand presence and strengthen local relationships.
- Support and help lead community activations, charitable initiatives and local partnerships on behalf of the brand.
- Coordinate and execute events including grand openings, media events, check presentations and community activations.
- Provide on-site support for client events, media interviews and key brand moments.
- Draft and refine media materials, including key messages, news releases, media alerts and talking points.
- Collaborate closely with internal teams to ensure alignment across PR efforts.
- Monitor, analyze, and report on PR and social media performance metrics, providing insights and recommendations.
- Maintains a keen understanding of industry trends affecting clients and makes appropriate recommendations regarding communication strategies.
- Connects with influential media outlets and journalists to place stories about client news and other initiatives.
- Educates and supports client and internal teams regarding public relations strategy value and best practices.
- Travels (as necessary) on behalf of clients to events, meetings, conferences and presentations.
- There is no busy season or light season. We are busy, and we move quickly. This job requires relentless hustle and a roll-up-your-sleeves-and-do-your-part mentality.
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