About the team
Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self‑serve platform just entered General Availability in September 2024 and has picked up major momentum. Our Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market.
About the role
Roku Ads Manager is looking for an Account Executive to help lead demand generation and client growth for our self‑serve streaming ad platform. The role involves prospecting, outreach, qualification, onboarding, nurture & support, upselling, and reporting. It is a fast‑paced, high‑growth area requiring autonomy and cross‑functional influence.
Responsibilities
- Prospecting: Identify and target large pools of potential advertisers who could benefit from Roku Ads Manager’s self‑serve ad platform. Use creative solutions to segment the market, build addressable lead‑list cohorts, and prioritize those for maximum return on outreach.
- Outreach: Initiate contact with potential advertisers through email, platform‑direct messaging, Zoom calls, and social media. Clearly communicate the value proposition of our self‑serve ad platform.
- Qualification: Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, provide these advertisers with the resources and information they need to start spending, including onboarding support if required.
- Onboarding: Assist qualified new advertisers in setting up their accounts and campaigns. Answer questions, recommend best practices, and demo the platform directly to brands.
- Nurture & Support: Cultivate relationships with top brands to encourage long‑term engagement and loyalty. Collaborate with advertisers to optimize their campaigns and gather feedback for product improvements.
- Upselling: Identify opportunities for upselling additional features or services to existing advertisers and collaborate with other teams to maximize revenue from existing clients.
- Reporting: Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of the platform. Monitor and analyze KPIs to assess the success of ad campaigns.
What you’ll be doing
- Prospect potential advertisers and agencies who can benefit from Roku’s solutions.
- Actively participate in all phases of the sales lifecycle, including identifying and developing leads, meeting with clients, developing value propositions, and closing business.
- Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential.
- Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self‑serve ad platform.
- Communicate effectively with advertisers and internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback.
We’re excited if you have
- Working knowledge of the digital advertising marketplace, buying models, and technology.
- 2+ years working in sales, growth marketing, or a client‑facing role (bonus points for ad networks or mobile gaming).
- Demonstrated ability to craft and send high‑volume personalized emails and overcome objections.
- Strong communication skills on the phone, in email, and over video demos.
- Thrives when operating at scale, using data to drive operations and execution.
- Ability to effectively collaborate with internal support and cross‑functional teams while autonomously managing your own book of business.
- Ambition for building from the ground up and seeking constant improvement for the business.
- A naturally curious mindset, eager to learn and grow in a fast‑paced, dynamic environment.
- A self‑starter hungry to tackle new challenges in building a new line of business.
- A growth hacker who believes in helping brands of any size grow with streaming ads.
Location & Compensation
New York, NY (On‑site). The estimated annual salary for this position ranges from $56,000 to $85,000. Compensation includes incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Benefits
Roku offers a comprehensive benefits package to support employees and their families, including mental health and financial wellness resources, healthcare (medical, dental, vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Benefits may vary by location.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. If you require accommodation at any point in the hiring process, please contact EmployeeRelations@Roku.com.
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