Director of Product Marketing

Role Description

You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use.

Excellent at positioning and messaging.

Can simplify complex products without dumbing them down.

Great writer who enjoys producing and reviewing a lot of copy: web, deck, launch, enablement, and customer-facing.

Collaborates well across departments, influencing without authority.

Not a manager-first role; you will guide existing and future PMM resources.

AI-native in how you work, using AI to move faster and analyze customer and sales signals.

Collaborates closely with a Technical Product Marketing Manager and a GTM AI team.

Finds energizing the critical timing of positioning and narrative work.

Responsibilities

Drive the Fello + Felix story and core positioning, messaging, and product narrative.

Translate Fello’s category and strategic narrative into clear GTM language.

Work closely with the Technical Product Marketing Manager on deep product storytelling.

Define the language Fello uses and what to avoid.

Make complex product capabilities easy to understand for customers and teams.

Own launch and release readiness across GTM teams.

Ensure every meaningful product change is translated into actionable insights.

Partner closely with Product to build feedback loops for insights.

Create and guide core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, and customer-facing messaging.

Define adoption messaging for the first 30, 60, and 90 days of the customer journey.

Turn customer wins and signals into proof for Sales, CS, Marketing, and executives.

Partner with field leaders to assess story effectiveness and clarity.

Run the PMM operating model across positioning, launch execution, and enablement support.

Partner with the GTM AI team to build agentic solutions for PMM.

Build repeatable PMM systems and raise the quality bar for clarity and execution.

Success Looks Like

Fello + Felix has one clear story across all platforms.

Sales and CS teams can explain, demo, onboard, and support Fello + Felix confidently.

Product launches are clearer and easier for teams and customers to absorb.

Customers understand their purchases and how to derive value quickly.

PMM operates as a scaling system for the company.

Qualifications

8+ years of experience in B2B SaaS product marketing.

Excellent positioning and messaging judgment.

Experience owning PMM in fast-paced environments.

Proven ability to build product launch and release systems.

Strong field enablement instincts.

Hands-on operating style; comfortable writing briefs and shaping narratives.

Exceptional writing craft with high volume and quality standards.

Comfort working directly with founders and executives.

AI fluency is a hard requirement; experience with AI-powered workflows.

Preferred Qualifications

Experience scaling a B2B SaaS company from approximately $20M to $50M+ ARR.

Experience in vertical SaaS, PropTech, real estate, CRM, marketing automation, AI, or data intelligence.

Experience managing or mentoring small PMM teams.

Familiarity with tools such as HubSpot, Gong, Asana, Notion, Claude, or similar AI and GTM workflow tools.

Benefits

Attractive salary and benefits package.

Fully remote work with flexible hours.

Opportunities for career advancement and professional development.

Comprehensive health, dental, and vision insurance plans.

Generous PTO and paid holidays.

A supportive team environment that values innovation and collaboration.

Opportunity to own a part of Fello and share in our success.

Work on innovative products that leverage AI and advanced technologies.