Head of Marketing

About MeeBoss
MeeBoss is a passionate, agile, and hands‑on team dedicated to transforming the hiring experience by bringing human connection back to the beginning of recruitment. We are an innovative job‑matching and direct chat platform designed to help companies find the right talent faster and more cost‑effectively. By combining personalised matching with real‑time, two‑way communication, MeeBoss enables employers and job seekers to connect quickly, assess fit, and move the hiring process forward with confidence. As a fast‑growing startup, MeeBoss is reimagining the online recruiting landscape. Our mission is to streamline hiring while empowering companies to engage directly with job‑ready talent. By leveraging cutting‑edge technology and intelligent matching, MeeBoss helps businesses attract, engage, and hire top candidates more efficiently, delivering a seamless and personalised hiring experience anytime, anywhere.

About the Role
MeeBoss is looking for a Head of Marketing to lead user growth from 0→1, with a strong focus on marketplace (two‑sided) dynamics. This is not a traditional brand marketing role. We are looking for someone who can build and scale user growth across both sides of the platform, and help us find and validate product‑market fit. You will work closely with the founders and product team to define:

Who our most valuable users are (on both sides)

Why they join, engage, and stay

How to scale supply and demand efficiently

What You’ll Do

Own User Growth (0→1 → Scale)

Define and execute the overall user growth strategy

Drive acquisition, activation, and retention across the funnel

Identify early PMF signals and double down on what works

Build & Scale Marketplace Growth

Design and optimise supply & demand growth strategies

Solve cold‑start and liquidity challenges

Build scalable growth loops between both sides of the marketplace

Define ICP & User Segments

Identify and prioritise high‑value user segments on both sides

Continuously refine ICP based on data and behaviour

Focus on users with the highest retention and engagement potential

Messaging, Activation & Conversion

Develop clear, testable messaging for different user segments

Optimise onboarding and activation flows

Improve conversion and early user experience in collaboration with product

Channel Strategy & Experimentation

Identify and test high‑leverage acquisition channels (e.g., community, outbound, partnerships, content, paid)

Run rapid experiments across channels, messaging, and funnels

Build a repeatable and scalable growth playbook

Data‑Driven Growth

Define and track key metrics: User acquisition & activation Retention & cohort performance Marketplace liquidity (match rate, engagement)

Use data to drive fast iteration and decision‑making

Cross‑functional Leadership

Work closely with product and engineering on growth initiatives

Partner with founders on strategy and prioritisation

Build and lead a lean, high‑impact growth team

What We’re Looking For

7+ years in growth, marketing, or product growth roles

Proven experience driving 0→1 user growth in early‑stage startups

Strong experience with marketplace or two‑sided platforms

Deep understanding of supply‑demand dynamics and growth loops

Hands‑on experience with experimentation (A/B testing, funnel optimisation, onboarding)

Highly data‑driven with a strong bias for action

Comfortable operating in ambiguity and fast‑moving environments

Bonus Points

Experience solving marketplace cold‑start problems

Background in product‑led growth (PLG)

Experience working closely with product teams on growth features

Success Metrics

Growth of both sides of the marketplace

Activation and retention rates

Marketplace liquidity and engagement

Speed and effectiveness of experimentation

Not a Fit If

You focus primarily on brand, PR, or top‑of‑funnel awareness

You have only worked in large, mature organisations

You lack hands‑on experience with growth experimentation

Why This Role Matters
This role is critical to shaping how MeeBoss grows from the ground up. You will directly influence product direction, user experience, and growth strategy - owning one of the most important levers in the company.

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