Sr. Marketing Director - Digital Discovery and Marketing Integration

Job Description
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description
This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

We are looking for Senior Director of Digital Discovery and Marketing Integration, working on some of the largest campaigns and budgets in the world. As the operational ‘glue’ that connects work across LLMs, search, social and other digital channels, you will help define and shape the future of the Bank’s integrated go-to-market approach to discoverability across all lines of business. You will partner with agencies, media platforms, and internal teams to engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search and discovery space. Providing thought leadership with our industry-leading team and award-winning agency, you serve as an energetic, evangelistic voice and operational lead to key internal stakeholders, helping marketing executives understand business impact and value. The complexity of our brands and offerings and the critical nature of the Bank’s visibility, authority, and favorability both now and as the industry evolves provide a compelling challenge and career fulfillment in developing your leadership abilities.

Key Responsibilities

Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise

Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social

Serve as a key contact across internal, agency, and publisher/media partner relationships

Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support

Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner

Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape

Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability

Project Management/Planning, Operations, Legal, Risk, and Compliance

Required Qualifications

10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred

Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)

Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)

Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity

Desired Qualifications

Bachelor’s degree required

Financial services or similarly regulated industry experience strongly preferred

An excellent communicator who has ability to craft compelling verbal and written narratives with clarity and brevity

Keen ability in adapting to changes in business needs and marketplace offeringsWell-organized, analytical, and creative

Skills

Collaboration

Customer and Client Focus

Decision Making

Product Marketing and Branding

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Minimum Education Requirement
High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift
1st shift (United States of America)

Hours Per Week
40

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