Sr. Strategist, CRM Analytics and Insights

Job Description

The Role:

The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.

As the Senior Strategist - CRM Analytics & Insights, this individual will lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and Corporate Brands, helping them quantify the impact of our CRM and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports, deep dive analysis, customer profile analysis, closed loop reporting. The team is focused on delivering future-focused, internally managed CRM reporting for our marketing teams.

What You'll Do:

Lead thedeliveryCRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick,GMCand Cadillac)and corporate brands, helping them quantify the impactof CRM andproviding recommendationsfor optimization.??

CRManalysis & optimization: AnalyzeCRMinfluence onlifecycle engagement, retention, and conversion of key funnel activities

Identify opportunities for improvement; monitorongoing campaignperformanceidentify optimization opportunities.?

ElevateCRMfindings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.?

Build and manage relationships with cross functional stakeholders toidentifyand prioritize key marketing and media questions.?

Oversee andassistin developing brand strategists, reviewing stakeholderdeliverablesand providing feedback.?

Help businesses establish measurement goals and chart a route to activate those goals.??

Partner with data scientists to ensure data quality and accuracy.?

Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights

Collaborate with Marketing Technologyteams on dataingestion requirements,availability,feeding detailed requirements, ideating, and innovating

Your Skills & Abilities (Required Qualifications):

6+ years of experience inOwned Media,Web,CRM, and/or Customer Lifecycle Analytics

Deep understandingof and experience withCRM reporting and measurement frameworks

Ability to integrate data and findings from a variety of data sources and present a holistic view of a position

Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation ofnew analytics capabilities for the team

Advanced-level understanding of email service providers and associated optimization & analytical tools

Strong understanding of Marketing Automation platforms and CRM systems

Deep Experience with data visualization tools (e.g., Tableau,PowerBI),analysis tools (Excel,Databricks, Snowflakeetc.), data querying (SQL, Python, R, etc.)andMarketing Analytics platform suites:i.e.Adobe Experience Platform, Adobe Analytics,Adobe Consumer Journey Analyticsetc.

Experience with statisticalmethods,and experimentation techniques.?

Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.?

Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.?

Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders

Education:

Master's or MBA degree inAnalytics/Data Science,Econometrics, Statistics,Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, oranother quantitative field.preferred, but notrequired.

BachelorsDegree Required

PMP preferred

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire??????? (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (https://search-careers.gm.com/en/locations/)

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.