Senior Director of Content Commerce (Robotics)

The Sr. Director, Content Commerce, Robotics builds and scales FF’s content-driven sales motion for the Robotics business across livestreaming, short video, social commerce, and creator-led channels

Reporting to the UES Leader, this role turns Robotics content into a measurable revenue channel, owning the strategy, playbook, talent, and operating model that converts attention into purchase

Content Commerce Strategy: Define the multi-platform content commerce strategy for Robotics across YouTube, TikTok, Instagram, Douyin, Xiaohongshu, Bilibili, and emerging surfaces

Livestreaming Operations: Build the livestreaming sales engine – hosts, scripts, studios, calendar, and post-stream conversion infrastructure

Creator & KOL Program: Design and operate a creator/KOL/KOC program that recruits, briefs, compensates, and measures third-party voices selling Robotics

Owned Content Studio: Stand up an in-house content studio capability for product education, demo, storytelling, and high-velocity short-form output

Platform Partnerships: Build deep partnerships with priority platforms to access creator funds, livestream slots, ad credits, and new commerce surfaces

Conversion Infrastructure: Own the link, landing, deep-link, and one-tap-to-cart infrastructure that connects content surfaces to FF’s ecommerce and direct sales channels

Pricing & Offer Management: Coordinate with Ecommerce, Brand, and Finance on content-only offers, bundles, and live-room exclusives, protecting brand integrity and margin

Measurement: Establish a content commerce measurement system covering GMV, conversion rate, content ROI, and creator unit economics

Compliance & Brand Safety: Ensure all paid creator and live content meets FF’s brand standards and complies with FTC, advertising, and platform policies in each market

Team Leadership: Build a content commerce organization spanning livestreaming, creator partnerships, content production, and operations

Benefits

Modern workspace incorporating the latest technologies

Employee referral program

Paid relocation

401k retirement plan

Generous healthcare, vision, and dental care – free to employees and discounted for partners and families

Stock options

Foosball and ping pong tables including tournaments

Frequent social events, happy hours, and team parties

Soul of Faraday community outreach team

Casual dress code and relaxed work environment

Free parking – with carpool reimbursement

Experience:

10+ years in content marketing, social commerce, or content-led DTC; at least 5 years operating revenue-bearing content commerce programs

Education:

Bachelor’s degree in marketing, communications, business, or related discipline

Channel Track Record:

Demonstrated ability to scale a livestream or creator-led channel to meaningful GMV at premium ASP

Creator Network:

Existing relationships with creators, MCNs, and platform partner teams in priority markets

Content Sense:

Strong instinct for product storytelling, demo design, and content formats that convert

Leadership:

Experience leading multi-disciplinary teams across production, talent, and operations

Direct experience operating commerce across both US (TikTok Shop, YouTube Shopping) and Greater China (Douyin, Xiaohongshu, Tmall Live) ecosystems

Background in robotics, EV, or premium consumer tech content

Track record integrating AI tools into content production at scale

Bilingual (English / Mandarin) working capability

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