organic growth, sr content strategist

About This Role
We're looking for a fast-moving, culture-savvy creative to lead our social and organic growth efforts. You're part strategist, part creator, and you know how to turn a feeling into a format.

About You
You're chronically online—in a good way. You've got taste, ideas, and hustle. You channel organic social energy into momentum, riding cultural waves with intention. You turn weird sparks into sticky stories, and you care deeply about AI, culture, design, bringing people together, and what it means to be human today.

what you bring

Creative Hustle: Bold, creative, and unafraid to break norms. Proven experience shipping viral, engaging short-form content

Taste and Design-Minded: You know what's good vs. great and demand the latter. You love creating content that feels raw, real, and truly brand-aligned.

Community Builder: You've grown a meaningful audience on TikTok, IG, or beyond (for yourself or a brand)

Trend Fluency: You spot culture early and know how to flip it into brand moments.

Experimental & Curious: You test, tweak, and move fast—across tools, formats, and ideas (the latest growth hacks, AI platforms, affiliate networks, clippers, etc). You analyze, iterate, A/B test, and optimize every hook.

Team Player: Self-starter with high agency—able to own initiatives and move fast as well as brainstorm outrageous stunts with the team.

Content Queen/King/Quing: you are comfortable brainstorming on Figma product features to test out on social, creating static content on Adobe Illustrator, Adobe photoshop, Canva, CapCut, InShot etc

what you'll do

Run pillowtalk's social presence across IG, TikTok, and emerging channels

Ship daily content experiments

Run 6–8 niche test accounts to explore new voices, aesthetics, and verticals

Lead IRL activations (e.g. subway stunts, campus drops, flyering, pop-ups)

Build a creator pipeline: recruit talent, write briefs, manage UGC tools (Trend, Archive, Minisocial, etc.)

Prototype mini-GTM campaigns, referral loops, and cultural moments that get people talking (and yapping)

Work very closely with the founders

compensation & location

4 week paid trial with opportunity to convert to full-time

Compensation: $70K–$140K + meaningful equity + benefits (depending on experience)

Location: NYC preferred (IRL is magic), hybrid possible

why this matters
This is your chance to shape how a warm, weird, beautifully human AI shows up in the world. We’re shifting from solo reflection to something bigger: AI-matched circles where you find real people navigating the same things you are. We've built a 30K waitlist with zero paid marketing because people are craving this—not another AI friend, but actual humans who get it.

If you've ever wanted to work with a world-class team at the intersection of AI, culture, design, and connection—and help prove that technology can bring us together, not replace each other—this is it.

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