Web Strategy Lead: Growth, CRO & Discovery

Citizens is seeking a Web Strategy Manager to lead a team of strategists, shaping web strategy across customer journeys and channels. You will align analytics, content structure, and discovery ecosystems with business aims, guiding search, AI‑driven discovery, and CMS modernization initiatives.
The role partners with marketing managers and business leaders, translating data into defensible narratives and a roadmap for continuous improvement in a regulated, multi‑channel environment across the US.

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