Sr. Director, Creative Strategy & Services - Atlanta, GA

Sr. Director, Creative Strategy & Services - Atlanta, GA
Atlanta, Georgia, United States

At Cortland, we operate with a forward‑thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution drives strong growth and market leadership.

Role Overview
As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland’s brand expression across all touchpoints—shaping how residents and prospects experience our brand at every stage of their journey. This role blends creative vision, brand strategy, and operational excellence to deliver high‑impact, scalable creative solutions that align with business priorities.

Set Enterprise Brand Creative Strategy

Define and execute a cohesive, enterprise‑wide creative and brand strategy aligned with growth objectives

Establish and evolve brand identity and visual systems across markets

Translate business priorities into compelling creative solutions that drive demand

Develop scalable brand standards and toolkits to ensure consistency

Lead Creative Execution

Own creative direction across digital, social, print, video, and experiential channels

Drive integrated storytelling across owned and paid media

Guide content creation from concept through delivery with high standards

Ensure strong and differentiated brand expression

Direct the creative strategy across all owned and paid media as well as internal and external presentations.

Advance Technology, Analytics & Innovation

Optimize creative operations, workflows, and production processes

Lead the creative strategy and integration of AI and emerging tools to scale content and personalization

Leverage performance data to refine creative effectiveness

Partner with technology teams to align platforms and tools

Foster innovation and leverage trends in creative technology, consumer experience design, and digital storytelling

Partner Across the Enterprise

Collaborate with Community Marketing, Marketing Technology, Communications, Brand Strategy & Experience, HR, Investments and Operations leaders

Partner with performance marketing to align brand and demand efforts

Serve as a strategic advisor translating insights into creative direction

Oversee video production from concept through post‑production

Lead experiential and event creative for cohesive brand experiences

Guide storytelling across formats to maximize engagement

Build & Lead High‑Performing Teams

Build and develop a high‑performing in‑house creative team

Establish performance standards and operating rhythms

Foster a culture of creativity, accountability, and innovation

Manage agencies and external partners

Qualifications

Bachelor’s degree in Design, Marketing, Advertising, or related field

10+ years of creative, design or brand leadership experience

Experience in consumer‑facing industries (hospitality, retail, lifestyle preferred)

Proven ability to build and scale creative teams

Strong portfolio demonstrating brand systems and campaigns

Experience with AI and emerging creative technologies

Strong storytelling and communication skills

Ability to influence senior stakeholders in a fast‑paced environment

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Careers@cortland.com.

Cortland is a drug‑free workplace.

Cortland participates in e‑verify to verify the employment status of all persons hired to work in the United States.

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California residents may request access to or deletion of their personal information by contacting us at careers@cortland.com.

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Your personal data will be retained by the Controller as long as necessary to evaluate your application. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability and may lodge a complaint with an EU supervisory authority.

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