Marketing Manager

For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed. Whether you work in one of our logistics centers, technology hubs, corporate offices, or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team.
Job Summary We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will translate business priorities into integrated, customer‑centric campaigns that drive engagement, conversion, and long‑term loyalty. You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life, ensuring seamless execution across all digital touchpoints.
Key Responsibilities Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events.
Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans.
Collaborate with global channel teams (paid media, CRM/email, social, affiliates, on‑site) and regional marketing teams to ensure cohesive campaign execution.
Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience.
Act as the central point of coordination across cross‑functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution.
Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives.
Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space.
Identify opportunities to improve processes, enhance cross‑team collaboration, and scale marketing operations effectively.
Success Metrics A well‑structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time.
Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams.
Strong cross‑functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines.
Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution.
Increased efficiency in marketing processes, with streamlined workflows and improved speed‑to‑market.
Consistent, high‑quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space.
Required Qualifications 10+ years of experience in marketing, preferably within health and wellness e‑commerce, with a strong focus on campaign planning, integrated marketing, or program management.
Strong experience managing integrated, multi‑channel marketing campaigns in a fast‑paced digital environment.
Proven ability to partner cross‑functionally with merchandising, product, and regional teams.
Deep understanding of e‑commerce marketing levers, including promotions, lifecycle marketing, and digital channels.
Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally.
Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
Data‑driven mindset with experience using performance metrics to inform decisions.
Familiarity with regulatory considerations in health and wellness marketing (e.g., claims and compliance) is a plus.
Technical & Platform Proficiency High aptitude and ability to make efficient use of online productivity and communication tools, specifically the Google Workspace suite and Asana.
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
Education Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field is required. An MBA or advanced degree is a plus but not required.
What Success Looks Like Increased engagement and conversion on health content pages.
High‑performing product bundles and regimen‑based experiences.
Improved customer understanding and trust in health and wellness offerings.
Compensation The expected salary range for this role is $115,000 – $150,000 USD. The actual base pay offered will be determined by factors such as the candidate’s relevant experience, education, geographic location, and internal equity.
Equal Employment Opportunity iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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