Director, Ecommerce & CRO

Director Of Ecomm And Cro

We're hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine.
This role is for someone who:
Deep experience with CRO strategy for Meta-lead DTC growth
Expertise in best in class Shopify execution, including state of the art tools and plugins
Has a sharp conversion eye and a performance mindset
Obsesses over what makes a page convert once the click lands
Knows how to translate data into a landing page brief
Thrives in a fast-moving, test-and-learn environment
You'll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management

working closely with leaders from Growth, Retention and Creative to build and scale what converts.
What You'll Do
Conversion Strategy & Testing
Sets testing strategy and agenda
Own the landing page development and execution roadmap for paid traffic and core website
Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
Translate performance data into actionable landing page briefs for design and dev
Identify winning patterns and build frameworks for scaling proven page concepts
Stay ahead of CRO trends, page formats, and conversion benchmarks
Maintain best-in-class tooling for conversion experiences and overall measurement
Cross-Functional Conversion Operations
Serve as the connective tissue between paid, lifecycle, and retention

extending winning page concepts to lifecycle and retention landing pages
Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what's live
Manage page production timelines with dev and design so pages are ready to test on schedule
Maintain a living conversion learnings doc that informs future strategy
Analytics & Insights
Work with Data team leaders to optimise measurement framework and tools
Analyze page performance at the headline, module, and offer level
Pull and synthesize funnel data to surface where pages win and where they leak
Build and maintain a conversion scorecard to track performance across active tests
Present findings and recommendations in clear, actionable formats
What You Bring
6-10 years of experience in CRO, ecommerce, or landing page strategy

ideally at a DTC brand or agency
Deep experience with Shopify storefront management and best practices
Demonstrated ability to brief and optimize high-converting landing pages
Strong analytical instincts

you can read a funnel or an LP test report and know what to do next
Experience running structured A/B and multivariate tests
Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
Strong written communication

briefs, page copy, and internal decks that are clear and sharp
What We're Looking For
You think about the page as a performance lever, not just a layout
You can move from insight to brief to live page quickly
You're as comfortable in a spreadsheet as you are in a page builder
You have strong opinions about what makes a page convert

and you back them with data
You're a clear communicator and a strong cross-functional partner
You care about building systems, not just shipping one-off pages
Nice to Have
Experience at a health, wellness, or supplement brand
Comfort writing short-form landing page copy in addition to briefing it
Strong comfort using AI tools to accelerate page builds, testing, and research
Familiarity with subscription models and subscription retention
Competitive compensation including salary and equity
Fully-paid health, dental, 401K, and vision insurance
Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Why You'll Love Working Here:
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.